HTT 220 week 2 Assignment The Competitive Advantage

Use the Internet to select two resort hotels or two bed and breakfast hotels. One must be a national brand chain and the other an independent company.

 

• Review the Web sites of the two hotels you selected and compare rates, photos used for their site, amenities, golf or spa packages offered, and room availability.

 

•Write a 350- to 700-word paper that addresses the following questions:

    

o What are the two resort hotels or two bed and breakfast hotels you selected?

 

Which of the two hotels do you think connects to the customer the best? Why?

 

o How has technology made the hotel’s information easy to find?

 

o How do you think technology has made the hotel’s reservation process smoother?

 

o How could either of the hotels use technology to improve their customer service?

 

o How can the hotel use technology to improve advertising?

 

o Did either of the hotels use technology in a unique way?

 

o Has technology been used to advertise one hotel over another? If yes, explain.

 

o Which hotel do you think uses technology the most to gain competitive advantage?

    

•Format your paper according to APA standards.

 

• Post your paper as an attachment.