Data Driven Decision Making

Part II Marketing Strategy

For Part II, students will develop a marketing strategy for use in the final presentation. You will find there will be an overlap between the market analysis and the marketing strategy. While a marketing plan is ideal, a business startup will do well initially with a marketing strategy.

To begin, review the marketing strategy criteria below. Draw information from the Audio Partners case study, your research, and content from this course, along with all of your work related to the Audio Partners case study in the assignments, including your business model, SPOT/SPRR findings, survey DF M5, census data, and strategic digital marketing initiatives. Note, succinctly respond to each of the following:

Marketing strategy. Address the steps and details outlined below, refer to Dearsley (2021) post for further insights.

• o Identify the SMART goals to focus on business-critical objectives,

? Briefly describe the actionable steps outlined in your SPOT/SPRR findings

o Describe the target audience,

o Establish the marketing mix (7 Ps) using bullet points (refer to the Module 5 lecture: Marketing Frameworks)

o Develop a clear, compelling message to engage your audience,

o Create an outline of a content marketing strategy to generate leads,

o Identify the advertising media type,

o Outline your public relations (PR) strategy that would increase buzz around the brand,

o Formulate ways to position and establish Audio Partners’ brand image,

o Suggest the best approach to build a referral engine. (Jantsch, n.d.)

Note: your compelling message, content marketing, and PR strategies should be consistent, i.e., an integrated marketing communication (IMC) message. Consider the Audio Partners’ new hearable earrings IA product with embedded AI technology.