489- Business Policy and Strategy – Grand Strategy Matrix

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Description

Use this template to complete the assignment by sliding the points to match your assessment. Move the three blue dots to represent your company’s internal assessment score, external assessment score, and the resulting intersection point in one of the four quadrants.  have reached a Milestone Activity! Please be sure you have completed all of the learning activities. Milestone Activities are important stops along your educational journey to check your progress towards mastering the competency and to get feedback and guidance from your tutorial faculty.

Please note: You must complete this Milestone Activity before moving on in this competency. Milestones ask questions that touch upon concepts covered in previous Learning Activities and provide you with the opportunity to see concepts from the perspective of experts in the field, your faculty.

This Milestone Activity is not graded and will not impact your score on your Final Assessment; however, your response must score a “Proficient” or “Exemplary” on each rubric criterion, listed in the Assignment rubric, in order to access and submit your Final Assessment.

To complete this Milestone Activity, read the prompts below and then provide your response based on the activity guidelines. In order to score a “Proficient” or “Exemplary”, your response must be thoughtful and substantive, and you must reference or cite content from this competency. Your tutorial faculty will use the attached rubric to determine if your submission shows the depth of thought required to successfully complete this Milestone. Let’s get started!Grand Strategy Analysis

This milestone activity demonstrates CLO9 and is used to create a draft component within the Final Assessment Project. It can be used to support a SWOT analysis.

What do I want you to do?

In this analysis, you must make a judgment of the company’s competitive position and the growth rate within its market.

Reflect on the internal factors used in the IE Analysis, VRIO, relation to other company’s in the Porter’s Five Forces Analysis to consider whether your company is in a strong competitive position. Rate your company’s competitiveness on a scale of -5 (lowest) to +5 (highest).

Reflect on the external market of your company’s industry to determine whether it is growing quickly or growing slowly. For instance, are industry revenues and profits growing as a whole; are many new entrants joining; are companies expanding to new locations regularly? Rate your company’s industry’s growth on a scale of -5 (lowest) to +5 (highest).

Recommend a strategy according to the following quadrants, centered at the origin (0,0):

Low Competitiveness, Quick Growth

Market Penetration

Market Development

Product Development

Vertical or Horizontal Integration

High Competitiveness, Quick Growth

Vertical or Horizontal Integration
Market Penetration
Market Development
Product Development

Related Diversification

Low Competitiveness, Slow Growth

Retrenchment

Divestment

Unrelated Diversification

High Competitiveness, Slow Growth

Vertical or Horizontal Integration
Unrelated Diversification

Cooperative Strategies

Why do I want you to do it?

• This simple tool can be used to make quick strategic recommendations. Hopefully, you can see that this analysis’ simplicity is convenient but a significant weakness. Taking into account only a few factors is very little basis for recommending a strategy, particularly to a multi-million-dollar company or one where lives are on the line. It is intended that this practice can help to develop your critical lens surrounding business tools.
• How do I want you to do it?
• What format(s) should the assessment be in?
• Use a 2×2 matrix to plot your judgments and the company’s resulting position.
• What tools or resources might be needed/useful?

Lucidity. (2023). Introduction to the grand strategy matrix.

https://getlucidity.com/strategy-resources/introduction-to-the-grand-strategy-matrix/

Smyth, D. (2021, May 25). How to develop a grand strategy matrix. Houston Small Business Chronicle.

https://smallbusiness.chron.com/develop-grand-strategy-matrix-37514.html

1
Milestone Activity
Structure & Strategy
Financial Performance
Balanced Scorecard
Ethics Analysis
Final Assessment
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Milestone Activity
You have reached a Milestone Activity! Please be sure you have completed all of the
learning activities. Milestone Activities are important stops along your educational
journey to check your progress towards mastering the competency and to get feedback
and guidance from your tutorial faculty.
Please note: You must complete this Milestone Activity before moving on in this
competency. Milestones ask questions that touch upon concepts covered in previous
Learning Activities and provide you with the opportunity to see concepts from the
perspective of experts in the field, your faculty.
This Milestone Activity is not graded and will not impact your score on your Final
Assessment; however, your response must score a “Proficient” or “Exemplary” on each
rubric criterion, listed in the Assignment rubric, in order to access and submit your Final
Assessment.
To complete this Milestone Activity, read the prompts below and then provide your
response based on the activity guidelines. In order to score a “Proficient” or
“Exemplary”, your response must be thoughtful and substantive, and you must
reference or cite content from this competency. Your tutorial faculty will use the
attached rubric to determine if your submission shows the depth of thought required to
successfully complete this Milestone. Let’s get started!
0 % 0 of 1 topics complete
Milestone Activity 9: Grand Strategy Analysis
Assignment
Grand Strategy Analysis
This milestone activity demonstrates CLO9 and is used to create a draft component
within the Final Assessment Project. It can be used to support a SWOT analysis.
What do I want you to do?
In this analysis, you must make a judgment of the company’s competitive position and
the growth rate within its market.
1. Reflect on the internal factors used in the IE Analysis, VRIO, relation to other
company’s in the Porter’s Five Forces Analysis to consider whether your
company is in a strong competitive position. Rate your company’s
competitiveness on a scale of -5 (lowest) to +5 (highest).
2. Reflect on the external market of your company’s industry to determine whether
it is growing quickly or growing slowly. For instance, are industry revenues and
profits growing as a whole; are many new entrants joining; are companies
expanding to new locations regularly? Rate your company’s industry’s growth on
a scale of -5 (lowest) to +5 (highest).
3. Recommend a strategy according to the following quadrants, centered at the
origin (0,0):
Low Competitiveness, Quick Growth
High Competitiveness, Quick Growth
Market Penetration
Market Development
Product Development
Vertical or Horizontal Integration
Low Competitiveness, Slow Growth
Retrenchment
Divestment
Unrelated Diversification
Vertical or Horizontal Integration
Market Penetration
Market Development
Product Development
Related Diversification
High Competitiveness, Slow Growth
Vertical or Horizontal Integration
Unrelated Diversification
Cooperative Strategies
Why do I want you to do it?
This simple tool can be used to make quick strategic recommendations. Hopefully, you
can see that this analysis’ simplicity is convenient but a significant weakness. Taking
into account only a few factors is very little basis for recommending a strategy,
particularly to a multi-million-dollar company or one where lives are on the line. It is
intended that this practice can help to develop your critical lens surrounding business
tools.
How do I want you to do it?
1. What format(s) should the assessment be in?
1. Use a 2×2 matrix to plot your judgments and the company’s resulting
position.
2. What tools or resources might be needed/useful?
1. Lucidity. (2023). Introduction to the grand strategy matrix.
https://getlucidity.com/strategy-resources/introduction-to-the-grandstrategy-matrix/
2. Smyth, D. (2021, May 25). How to develop a grand strategy matrix.
Houston Small Business Chronicle.
https://smallbusiness.chron.com/develop-grand-strategy-matrix37514.html
What to include in your submission
Your assignment submission should include:
1. Grand Strategy Matrix Plot
+5
High Growth
+4
+3
+2
+1
-5
Low Strength
-4
-3
-2
-1
0
-1
High Strength
+1
+2
+3
-2
-3
-4
-5
Low Growth
+4
+5