sp180 Outline +Audience Analysis for persuasive speech

Assignment Instructions

Outline + Audience Analysis for Persuasive Speech

This is a two-part assignment that you will turn in using one file: Audience Analysis & Persuasive Speech Outline.

Choose one of the following scenarios as the basis for both Assignments in Modules 5 & 7.

Scenario 1: Imagine that you have been invited to an upper-level management meeting at the company that you work for (currently or one you hope to work for). You are going to deliver a persuasive speech to persuade the management team to either change a policy or add a specific resource to their company budget.
or

Scenario 2: Imagine that you have been invited to deliver a speech at a town hall meeting. You are going to deliver a persuasive speech to persuade citizens in your community to vote yes toward the allocation of city funds towards a project or cause that you believe will benefit all members of your community.

• Directions: Be sure to save an electronic copy of your answer before submitting it to Ashworth College for grading. Use

correct English, spelling, and grammar. Sources must be cited in APA format. You must use the template provided.

• Click on the icon below to download the template.  Use this to complete your assignment.

Part 1: Audience Analysis (DUE MODULE 5)

Based on the scenario you chose for your persuasive speech for this class, analyze your audience. Describe your audience and determine how you might tailor your content to appeal to your specific audience. Full sentences are not required in your Audience Analysis.

Re-read Chapter 11 from your online textbook and the

Six Minutes blog posts by Andrew Dlugan

to help you understand more fully what is required in your analysis.

Complete the provided template based on your analysis.

Audience Demographics: complete both columns at least half of the criteria.

Audience Attitudes: complete both columns for the one criterion.

Audience Expectations: complete both columns at least half of the criteria.

Part 2: Persuasive Speech Outline (Using Monroe’s Motivated Sequence) – The outline is due in Module 5. The speech itself is due Module 7

1. Create a complete preparation outline using the template provided, using the five steps of Monroe’s Motivated Sequence (Attention, Need, Satisfaction, Visualization and Action) in order in your outline.

Re-read the information in the Module 6 Lecture Notes to help you understand more fully what Monroe’s Motivated Sequence is and how to use it. (Be sure to watch both videos, too.)

1. Use full sentences throughout your outline.

Your Supporting Materials should have a full sentence each, plus an APA-formatted in-text citation for each. (See Purdue’s Online Writing Lab article

In-Text Citations: The Basics

for assistance.)

1. If you use phrases or sentences word-for-word from one of your sources, you must put quotation marks around the words and also provide an in-text citation. (Not doing do is a form of plagiarism, which will cause you to earn zero points on the assignment.)
2. If you paraphrase material from a source, you will still need to include an in-text citation. (Not doing do is a form of plagiarism, which will cause you to earn zero points on the assignment.)
3. All sources that you cite in your outline should have a corresponding entry on your Reference page. (See Purdue’s Online Writing Lab article Reference List: Basic Rules for assistance.)