Topic 1 DQ 2
Feb 8-12, 2024Please go to Topic Focus 1 at the end of Chapter 1 and review the materials provided regarding C&C Sports.Do a SWOT analysis (Strengths Weaknesses Opportunities Threats) for C&C Sports based on the materials provided.To participate in follow-up discussion, ask questions and post comments regarding classmates’ posts, or respond to follow-up questions posted by the instructor.Please include proper citations in your discussion post. Points will be deducted if proper citations are not used.Submitted on:Feb 9, 2024, 2:41 PMVIEW DQ RESPONSERCRufina ChukwuFeb 9, 2024, 9:07 PMUnreadHey class/Dr Duren,C&C Sports has been operating out of Brownsville, Texas since 1928 (Davis & Davis, 2020). C&C Sports wants to expand given the increase in youth participating in sports and has decided to manufacture baseball uniforms. Despite how long an organization has been in business, there is still room for improvement by addressing the strengths, weaknesses, opportunities, and threats that make and break a company. Completing a SWOT analysis of C&C Sports operations would allow management a better idea of where the company is sitting and what they need to do to stay relevant.Strengths Strong brand recognition: C&C Sports is a well-known and respected brand in the sporting goods industry. Wide selection of products: C&C Sports offers a wide selection of sporting goods, from apparel and footwear to equipment and accessories. Competitive prices: C&C Sports offers competitive prices on its products. Convenient locations: C&C Sports has stores in convenient locations throughout the country. Knowledgeable staff: C&C Sports has a knowledgeable staff that can help customers find the right products for their needs. Weaknesses Limited online presence: C&C Sports’ online presence is limited, which makes it difficult for customers to shop for products online. Lack of customer service: C&C Sports has been criticized for its lack of customer service. High employee turnover: C&C Sports has a high employee turnover rate, which can lead to inconsistent customer service. Limited product selection in some stores: Some C&C Sports stores have a limited selection of products, which can make it difficult for customers to find what they are looking for. Smaller manufacturing. Cash is declining from operations, and as a company, they were negative in the year 2020. Overproduction in inventory led to a loss in sales from 2018-2019 (Davis & Davis, 2020). Opportunities Expand online presence: C&C Sports could expand its online presence to make it easier for customers to shop for products online. Improve customer service: C&C Sports could improve its customer service by training its employees better and providing them with more resources. Reduce employee turnover: C&C Sports could reduce its employee turnover rate by offering its employees more competitive salaries and benefits. Expand product selection in some stores: C&C Sports could expand the product selection in some of its stores to make it easier for customers to find what they are looking for. Threats Competition from online retailers: C&C Sports faces competition from online retailers such as Amazon and eBay. Competition from big-box retailers: C&C Sports also faces competition from big-box retailers such as Walmart and Target. Changing consumer preferences: Consumer preferences are constantly changing, which could make it difficult for C&C Sports to keep up with the latest trends. Economic downturn: An economic downturn could lead to a decrease in demand for sporting goods, which would hurt C&C Sports’ sales. Overall, C&C Sports is a strong company with several strengths. However, it also faces several weaknesses and threats. To remain successful in the future, C&C Sports will need to address its weaknesses and threats and capitalize on its opportunities. References: Davis C. E., & Davis E. (2020). Managerial Accounting, Enhanced e-text(4th ed.). John Wiley & Sons. ISBN-13: 978EEGRP40373.REPLYBS