Business brief

Overview

In this course, you have explored the elements of a market profile, including cultural, political, and economic aspects, and looked at the legal and regulatory market considerations. In this milestone, you will complete the next part of your course project by creating a market profile for your chosen country and creating legal and regulatory considerations.

Scenario

You are a business analyst working at a small, domestic organization that produces high-quality cell phone cases. Your organization has begun to see its sales flatten in the domestic market. While the organization is not losing money, leadership would like to explore options to continue to grow. One option that leadership has noticed competitors attempting is entering international markets.

You have been asked to examine the benefits, drawbacks, and key considerations for your organization to enter one of the global markets below, and summarize your findings in a business brief for leadership.

Continue to use your selected market from Milestone One. As a reminder, the options for international markets are:

• Argentina
• Brazil
• China
• India
• Indonesia
• Japan
• Nigeria
• Russia
• South Africa

If you would like to use another country for your final project please reach out to your instructor.

Prompt

In this milestone, you will continue to use the

Business Brief

Template (located in the Guidelines for Submission section of this document) to complete Section Two. Use course resources as well as the

INT 220 Library Guide

to support your responses.

Specifically, you must address the following rubric criteria:

Market Profile: Explore and explain the cultural, political, and economic environment of your selected market to help inform future business decisions regarding expansion from the domestic market.

1. Cultural Profile: Compare and contrast important cultural elements of your selected market against those in the domestic market, including communication, dimensions of culture, attitudes, common business etiquette and practices, and at least five other important aspects of culture.
2. Political and Economic Profile: Compare and contrast important political and economic factors for your selected market against those in the domestic market, including political systems and ideologies, current leaders, economic measures or characteristics used in classification, and government intervention on trade.
3. Legal and Regulatory Profile: Compare and contrast important legal and regulatory requirements of your selected market against those in the domestic market, including trade restrictions, regulations of products or services, legal processes for business transactions, and import restrictions or documentation.

What to Submit

Template: Business BriefSubmit the template as a 500- to 650-word Microsoft Word document. Based on your milestones, you should have Sections One and Two completed. Sources should be cited according to APA style.

INT 220 Business Brief Template
Course Project
Directions (This section can be removed prior to submitting this as your final project in Module Seven):
Complete this template by replacing the bracketed text with the relevant information. Use evidence
from course and outside resources to support your explanations. Be sure to use complete sentences to
address each section of the template.
You will be working on this template throughout the course, progressing toward the submission of the
completed template as your final project in Module Seven. For Milestone One, you will complete Section
One of the template; for Milestone Two, you will complete Section Two of the template; and in Modules
Six and Seven, you will work to incorporate any feedback received on your prior milestone submissions,
as well as work to complete Section Three of the template, before submitting the finalized template for
your final project submission.
Section One: Drivers for Global Entry
◼ Country Selection
India
◼ Purpose of Global Expansion
As an entity, global expansion can grow the business on a large scale and advance it. There are
many reasons global expansion can be beneficial, it allows the business to reach a new customer base,
innovate to reach those customers, and it can increase profit margins by utilizing the country’s resources.
Also, it benefits the company by expanding its brand and tap into markets that competition might have
not reached yet.
◼ Business Impacts of Global Business
Domestic organizations focus more on the country they’re in when it comes to regulations and
customer acquisition, and while that is all what’s required to reach their target market and customer base,
expanding business globally will allow the organization to reevaluate and innovate for that step. As an
organization is going into a new country strategic planning is essential to its success in the new market as
it must align with the country’s regulations, customers ethics and market’s norm. Another aspect to
consider is marketing, and when done right, marketing will draw the inviting picture of the organization
and show the compliance of its organization. Supply chain will be also utilized after being studied and
used correctly in the new country to meet the standards for the organization. Human resources will be
also used strategically by employing locals to ensure any language barrier and ensures relevancy.
◼ Societal Impacts of Global Business
Global expansion of organizations is a very strong tool of cultural exchange as it opens a new window
of communication and learning for both cultures involved, by diversifying the products and adding a new
perspective to accommodate cultural requirements. It increases foreign employment opportunities which
is a way of contributing to the country’s involvement in the business by creating jobs and giving back to
the community. Given that it will increase employment, it will motivate the government it to enhance
transportation for that area given that it has new business opportunities which can attract more people to
move there and that also effects all networks involved in that community.
◼ Cultural Considerations for Global Business
When an organization takes a business outside its domestic borders, it must go through a process of
reevaluating standards and taking in consideration societal standards of the new destination. Consumers
care mostly about the product compliance with the societal norm and preferences, also respecting the
difference in language, the consumer standard, and the regulation of that region is crucial for the products
success rate and can be fatal if not done right and researched beforehand.
Section Two: Market Profile
Cultural Profile
[Compare and contrast important cultural elements of your selected market against those in the
domestic market, including communication, values and attitudes, cultural dimensions, and so on. You
may fill in the chart below in order to use data and statistics to support your comparisons. Note that
tables require only words, phrases, and/or numbers, not complete sentences.]
Category
Commonly Spoken Languages
Commonly Practiced Religions
Power Distance Index (PDI)
Individualism Versus
Collectivism (IDV)
Motivation Towards
Achievement and Success
(MAS)
Uncertainty Avoidance Index
(UAI)
Long-Term Orientation Versus
Short-Term Normative
Orientation (LTO)
Indulgence Versus Restraint
(IVR)
United States
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[Insert Country Selection From
Course Project]
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Political and Economic Profile
[Compare and contrast important political and economic factors for your selected market against those
in the domestic market. Factors should include political systems and ideologies, current leaders,
economic measures or characteristics used in classification, and government intervention on trade.]
Category
Political System
Current Leaders
Economic Classification
Economic Blocs Impacting
Trade
Gross Domestic Product
Purchasing Power Parity
Gross Domestic Product Per
Capita
United States
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[Insert Country Selection From
Course Project]
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Legal and Regulatory Profile
[Compare and contrast important legal and regulatory requirements of your selected market against
those in the domestic market, including trade restrictions, regulations of products or services, legal
processes for business transactions, and important restrictions or documentation.]
Section Three: Market Considerations
Monetary Considerations
[Explain how monetary considerations, such as currency, exchange rates, and exchange-rate
management, would impact the organization’s decision to expand into your selected market, using
current exchange rates between your selected country and the United States to support your
explanations. Complete the table below to support your explanations using current exchange rates.]
Category
Exchange Rate
The U.S. Dollar
[Insert information.]
[Insert Country Selection From
Course Project’s Currency]
[Insert information.]
Management and Logistics Considerations
[Explain management and logistics practices that best address human-resource considerations for your
selected market, such as management approaches or staff and labor laws, and their impact on policies
and procedures.]
Mode of Entry Considerations
[Describe advantages and disadvantages for traditional modes of entry that would be most appropriate
for entering into your selected market.]
References
[Include any references you cited according to APA format.]