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- Think about a current unfilled consumer need. Develop a new innovation based on the types of innovations to fulfill that consumer need. Explain your rational.
- Determine the three challenges Tesco faces in becoming a strong U.S. brand. Select two of those challenges and create a solution for each challenge.
- From the e-Activity (Use the Internet to research firms that participate in co-branding strategies), determine the value in co-branding strategies. Then, examine and explain the strengths and weakness. Provide examples with your response.
- Determine at least two areas of strengths and areas of weaknesses in Wal-Mart’s value chain. Explain your rationale.
- Select two products, one high priced and the other low priced. Determine the role of price in the product’s marketing strategies. Contrast the two different price strategies.
- Think of a recent purchase that you have made in the last year that was induced by a specific marketing or sales promotion. Decide on the type of promotion strategy that was used and why it was successful.
