6-8 page Case Study

Case Study #1: New Balance

 

This case study focuses on New Balance, a privately held company and the fourth largest athletic footwear 

manufacturer in the world. New Balance has a strong social responsibility culture and mission. The overall 

goal of the case is to use the provided information from this comprehensive company assessment to identify 

a few key areas where New Balance can focus on and demonstrate industry leadership while also supporting

the bottom line.

In this case study analysis, you are to address the following, utilizing the headings below in the body of the 

paper. You must cite all facts from the case study itself. In addition to citing from the case study, you must 

also cite at least two other resources. Suggested assignment length (not including cover page and reference 

page): 6–8 pages.

Introduction

 Provide a synopsis of the company and the case.

Strengths and Weaknesses

 Identify key strengths and weaknesses in each of the following categories:

o Overall Governance

o Products and Services

o Operations

o Community Support

Analysis

 Analyze the strengths and weaknesses identified; select two to three areas for New Balance to focus 

on and develop a CSR strategy that is integrated with the business strategy.

Implementing CSR

 List the key steps for implementing an integrated CSR strategy. Who should be involved? What should 

the communication plan consist of? What resources are needed? What is the timeline? What are the 

measures of success? What are other important items to include?

Conclusion

 Summarize in 2–3 paragraphs the most important elements addressed in this analysis.

References

 Include a separate page of APA-formatted references.

 

Will provide case study when handshake is completed.