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Dear Phyllis,
Please find My Documents attached,
Assignment title is for Strategic Management and please read carefull all documents and tell me your quote .
if u need any more documents please let me know.
i need it by Jan 29th
Regards
Strategic Management Unit 306 – Research PaperFormat
I. Cover Page (title of project, name, student ID, date, course, professor, location)
II. Table of Contents
III.
Executive Summary
(approximately 1 typed page)
IV.
Overview of the Organization
1. Brief description of the company
2. Strategic overview: Mission, Vision, Values
3. Where it was, where it is, where it wants to go
V.
SWOT Analysis of the Organization
1. Discuss in detail the internal strengths, weaknesses and external opportunities, threats
VI.
Strategic Topics to be Analyzed
1. Define a corporate level strategy or business level strategy
2. Define how one or more specific functional levels of the business will help execute the strategy. You may want to consider key areas such as Marketing/Sales, Finance, HR, Operations, IT, R&D.
VII.
Conclusion
1. What specific conclusions can you draw from your analysis? What are the potential successes or expectations of the strategy? Strong conclusion needs to pull your paper together.
VIII.
Reference Page
1. Minimum references: 3 to 5. Internet, books, magazines, periodicals, personal interview, etc.
Note: All papers must be submitted in Word format only, 11 or 12 point font, prefer Arial or Calibri. No write-protected papers. Upload to Chifley website by 5:00PM of the last day of class (class 4)
My email address:
aghrconsultant@hotmail.com
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University of Atlanta
MBA 639 – Dynamics of Corporate Strategy
Strategies to Maintain Prime Medix’s Position
as Market Leader in the Cold Medicine Industry
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Table of Contents
I. Executive Summary:…………………………………………………………………………………………………. 3
II. Overview of the Organization:………………………………………………………………………………… 4
Where It Was ………………………………………………………………………………………………………………. 4
Where It Is Now ………………………………………………………………………………………………………….. 5
Where It Wants To Go………………………………………………………………………………………………….. 5
III. Strategic Topic: …………………………………………………………………………………………………….. 5
Operations / Production ………………………………………………………………………………………………. 5
Marketing and Sales ……………………………………………………………………………………………………. 6
IV. Case Analysis: ………………………………………………………………………………………………………. 6
SWOT Analysis……………………………………………………………………………………………………………. 6
External Factor Evaluation ………………………………………………………………………………………….. 8
Porter’s Model
2
…………………………………………………………………………………………………………… 9
Competitor Profile Matrix ………………………………………………………………………………………….. 11
V. Conclusions: ……………………………………………………………………………………………………….. 11
Operations / Production …………………………………………………………………………………………….. 11
Marketing and Sales ………………………………………………………………………………………………….. 12
VI. References: …………………………………………………………………………………………………………. 13
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I. Executive Summary:
Prime Medix, Inc. is facing declining sales of its main product – Coldin, a medicine especially
designed for cough and colds. It used to be the number one cold medicine in the market until late last year
when increasing costs of manufacturing and advertising forced Prime Medix to increase its prices. This
was considered the main factor why its consumers shifted to cheaper cold medicines. In addition, its
competitors rolled out marketing strategies that influenced physicians to shift to other cold medicines. As
a Consultant, the author was asked to help the Product Team in determining how to maintain the market
position of Coldin as one of the leading medicines in the market.
First, an analysis of the current internal manufacturing operations was done. It was recommended
that the processes be streamlined and raw materials be secured from lower priced suppliers while not
compromising the quality of the output.
Second, external factors were considered – primarily the effects of competitor’s aggressive
marketing strategies. In a saturated market like the cold medicine industry, it is important that Prime
Medix implement a proactive marketing campaign to hold on to their lead. They should further develop
their range of sales strategies (e.g. medical missions to entice potential buyers to purchase Coldin to
support the social cause, etc.) in order to maintain its competitive advantage over competing companies.
They should also ensure that their marketing strategies are focused to the right target market in order for it
to be effective
and successful.
Third, there were experiencing some challenges with their sales workforce. As they are focal
point in the sale of Coldin, it was recommended that Medix should hire more field men in order to expand
the scope of its operations ethical divisions to more physicians, thereby increasing its domain over the
pharmaceutical market. Prime Medix should also base employee incentives on factors aside from gross
sales performance alone so they can be more motivated. Other factors like percentage increase in sales,
larger geographical area covered or increase in consumer
awareness can be used as a basis.
Fourth, in terms of pricing, the decision to increase Coldin’s price by a drastic 25% must be
considered carefully, taking into account is effect on sales, market share and customer loyalty. On the
basis of these factors, Prime Medix may choose to increase Coldin’s price gradually.
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Once these are implemented, it is expected that Coldin will regain its market lead and will once
again become the most profitable cold medicine in the pharmaceutical industry.
II. Overview of the Organization:
Where It Was
Prime Medix, Inc. was founded 10 years ago as a manufacturer of different medicines with
Coldin as its flagship product. Prime Medix operates as an independent company, focusing on the sales
of proprietary and semi-ethical drugs to the market. As such, the main operations of Medix includes
manufacturing its medicines, providing pharmaceutical samples to the target market (i.e. doctors, drug
stores and private consumers), implementing advertising and promotional strategies, and establishing
good client and consumer service. Its vision and mission are as follow:
Prime Medix Vision: “To be the best healthcare provider in the Philippines.”
Prime Medix Mission: “To provide quality and affordable healthcare products and services that
promote and enrich life for all communities that we serve by working together as one united
family”
Prime Medix offers two major product lines to the market – vitamins and analgesic or cough-cold
formulas. They used to be the market leader in the cough-cold market with Coldin capturing more than
45% of the market share at one point. Its vitamin products capture roughly 5% of the market. As per
company sales, Coldin composes 65% of total revenue while other products comprise the rest.
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Where It Is Now
Due to increase in market competition and the various changes in the cost structures, Prime
Medix are facing decline in sales translating to net loss last year. In the previous ten years since its
inception, they experienced increase in sales and profits with only last year as the exception.
Its vitamins sales are as forecasted though it comprises only 5% of total product sales. On the
other hand, sales of analgesic/ cough-cold product Coldin performed below par thereby missing its
forecasted sales by 20%. As the main product this converted to a total decline in sales by 35% and its
previous year’s net profit to a net loss.
Where It Wants To Go
With the variances of actual and expected scenarios from previous periods and changes in the
consumer environment, Prime Medix wants to bounce back and get their market leadership back. They
want to be the market leader in the cold medicine industry. This means they have to capture back their
market share to 45%.
They also want to regain profitability by cutting down its costs and increasing its sales. They plan
to cut costs by 15% and increase sales by 20%.
III. Strategic Topic:
Operations / Production
In this case, it is important to consider what improvements should Prime Medix implement with
regard to its company operations in order to improve efficiency and profitability. As costs of
manufacturing are increasing, they should be able to cut down its raw material costs and streamline its
processes to facilitate decrease in its total cost structure.
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Once they are able to cut down their costs, they can regain their advantage of lower pricing against its
competitors to regain its consumers who shifted to the lower priced competitors. In addition, they will
able to contribute to profitability.
Marketing and Sales
As defined by Dr. Lexis Higgins, marketing is the conceptualization and delivery of customer
satisfaction
1
. Since Prime Medix is losing its hold as the market leader, they should analyze their
marketing strategies to maximize its sales performance on a per product basis, specifically for Coldin –
the lifeline of the company. They should look on the threats presented by competitors and on possible
ways for counter offense.
By being able to roll out proactive marketing strategies, they might be able to recapture the
market share they lost.
IV. Case Analysis:
SWOT Analysis
Strengths: By being in the business for 10 years, they have somehow gained intellectual
maturity in the production cycle of medicine manufacturing. They have built processes that can be easily
improved if need be.
In addition, Prime Medix has a strong brand name that will enable them to roll out new products
that is related to Coldin.
They also have salespersons who have gained rapport and long term relationship with doctors
who prescribed their medicines to their patients.
Weaknesses: Since they have experienced decline in sales and profitability, their ability to
increase capital expenditures to roll out manufacturing improvements is hampered.
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Also, there are some negative employee sentiments brewing as they felt that management
expectations are not realistic. They also felt tremendous pressure to perform higher that possible due to
current market conditions.
Opportunities: Prime Medix has a strong brand name that will enable them to roll out new
products that is related to Coldin. Since they already have cough-cold medicine, they can now produce
new products targeted to specific target markets like babies, toddlers, or pregnant women. It should be
noted though that thorough market research should be done before any new venture will be started.
Threats: Its competitors are implementing very aggressive marketing campaigns that influence
consumers to buy the substitute products thus decreasing Prime Medix’s share of the pie.
Also, tougher government regulation for any new products can be a hindrance to new ventures.
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External Factor Evaluation
Prime Medix – Key External Factors Weight Rating Weighted Score
Opportunities
Influence and exposure of medical representatives to
prescribers such as doctors and drug stores
15% 3.0 45%
Brand name and customer recall 15% 3.0 45%
Qualified, driven salesperson 15% 2.5 38%
Long term relationship with physicians and hospital staff 5% 3.0 15%
Threats
Presence of medical representatives in target areas 10% 2.5 25%
Market response to an increase in prices of Medix products 10% 2.0 20%
Prices of competing products 10% 2.5 25%
Costs of advertising and promotional strategies 10% 2.5 25%
Increasing manufacturing costs due to changing business
environment
10% 2.5 25%
100% 2.63
Given the opportunities and threats listed above and the rating based on the current plan of Prime
Medix, it can be concluded that they are slightly above average in its effort to capture external
opportunities and to avoid threats.
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Porter’s Model
2
Porter’s Five Forces Model
3
Threat of the entry of new competitors: Profitable markets that yield high returns will
attract new firms. The more profitable the industry, the more attractive it will be to new
competitors. Since switching costs in this case is low and new competitors can easily have access
to distribution channels, Prime Medix is facing a lot of challenges from new entrants. Prime
Medix has to capitalize on physician loyalty or in this case, physician loyalty in recommending
their products.
Threat of substitute products or services: There’s a high buyer propensity to substitute
since buyer switching costs is low and perceived level of product differentiation is low. There are
also a lot of substitute products available and there’s a high level of ease of substitution. So
Prime Medix has to lower their pricing while maintaining their current product quality to prevent
consumers to switch to other products.
Bargaining power of customers (buyers): The bargaining power of customers is also
described as the market of outputs: the ability of customers to put the firm under pressure, which
also affects the customer’s sensitivity to price changes. Buyer switching costs relative
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to firm switching costs is lower in this case. Though buyer information availability is dependent
on physician prescribing the medication, the availability of existing substitute products can affect
Prime Medix’s profitability.
Also, in a down economy (with the onset of financial crisis and job layoffs), buyer price
sensitivity is increased. They will try to save any penny and this may cover medicines.
Bargaining power of suppliers: Suppliers of raw materials, components, labor, and
services (such as expertise) to the firm can be a source of power over the firm, when there are
few substitutes. Suppliers may refuse to work with the firm, or charge excessively high prices for
unique resources. Good thing for Prime Medix that there are other substitute inputs available in
the market. As such, they can negotiate for lower pricing from their suppliers.
As to its employees, they have employee solidarity though there’s some employee
resentment brewing that should be addressed soonest.
Intensity of competitive rivalry: For most industries, the intensity of competitive rivalry
is the major determinant of the competitiveness of the industry. To be able to compete, Prime
Medix should have sustainable competitive advantage and larger market share. They should also
increase the level of advertising activities at the most optimal mix.
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Competitor Profile Matrix
The competitors of Prime Medix are catching up faster than expected. Based from the competitor
profile matrix below, VitMEd and Unimedi are doing well compared to Prime Medix. They have beaten
Prime Medix in the critical areas of Market Share, Advertising, Pricing and Manufacturing Costs. Though
Prime Medix still has the Physician Loyalty, this may be captured by competitors as well through their
aggressive marketing strategies.
Prime Medix Unimedi Vitmed
Critical Success Factor Weight Rating Score Rating Score Rating Score
Market Share 25% 2.50 63% 3.00 75% 3.00 75%
Advertising 20% 3.00 60% 3.50 70% 3.00 60%
Pricing 20% 2.50 50% 3.00 60% 3.00 60%
Physician Loyalty 18% 3.00 54% 2.50 45% 2.50 45%
Manufacturing Costs 17% 2.50 43% 3.00 51% 3.00 51%
Total 100%
2.69
3.01
2.91
V. Conclusions:
Based on the analyses presented above, Prime Medix should roll out initiatives to
improve its operations and increase its market share.
Operations / Production
Internal manufacturing processes should be streamlined. Unnecessary steps in production should
be eliminated to lower employee costs. Also, distribution channels maybe analyzed for possible cost
savings.
For raw materials, supplier pricing must be reviewed to open opportunities for possible
negotiations with current vendors if they are amenable to it. If not, raw materials can be secured from
lower priced suppliers while not compromising the quality of the output.
12 | P a g e
Marketing and Sales
Think about the common attributes of the ideal customers. Conventional approaches to
market segmentation that revolve primarily around demographics (industry, age, income,
location, etc) are a useful first step but are insufficient. The structural, behavioural, and
environmental attributes should also be carefully considered
4
.
The effects of competitor’s aggressive marketing strategies are taking a toll in Prime Medix’s
bottom line. In a saturated market like the cold medicine industry, it is important that Prime Medix
implement a proactive marketing campaign to hold on to their lead. They should further develop their
range of sales strategies.
In addition to their current marketing activities, they should conduct medical missions to entice
potential buyers to purchase Coldin to support the social cause. They can also increase their airtime in the
media outlets like television, radio and magazines. They can also add a Coldin ambassador. Leaflets
should be included in the packaging of Coldin cold medicines because this is a form of good customer
service and is thus a significant factor in achieving customer loyalty and trust.
The increase in their advertising costs should be offset by the decrease in their manufacturing
costs.
In order to maintain its competitive advantage over competing companies, they should also
ensure that their marketing strategies are focused to the right target market in order for it to be effective
and successful.
As they were experiencing some challenges with their sales workforce, it is recommended that
Medix should hire more field men in order to expand the scope of its operations ethical divisions to more
physicians, thereby increasing its domain over the pharmaceutical market. Prime Medix should also base
employee incentives on factors aside from gross sales performance alone so they can be more motivated.
Other factors like percentage increase in sales, larger geographical area covered or increase in consumer
awareness can be used as a basis.
13 | P a g e
In terms of pricing, the decision to increase Coldin’s price by a drastic 25% must be considered
carefully, taking into account is effect on sales, market share and customer loyalty. On the basis of these
factors, Prime Medix may choose to increase Coldin’s price gradually.
At the end of the day, prime Medix should have a powerful competitive strategy to cope up
with the fast changing times in the pharmaceutical industry.
VI. References:
1
Higgins, Lexis, Ph. D. Principles of Marketing. 2001. November 19, 2011.
2
Kotler, Philip and Gary Armstrong. Principles of Marketing (13
th
Edition). New Jersey:
Prentice Hall, 2009.
3
“Porter’s Model”. Wikipedia. 2007.
4
Fearless Competitor. Apollo, Bob. 2011. Inflexion-Point. November 17, 2011
point.com/Portals/41408/docs/an%20introduction%20to%20the%20business%20model%20fram
ework >.
Updated: January 2012 1
Table of Contents 1. Quotation ……………………………………………………………………………………………………………. 3 Print Sources …………………………………………………………………………………………………………….. 4 Electronic Sources ……………………………………………………………………………………………………… 7 Arabic Sources ……………………………………………………………………………………………………………. 11
More Information on MLA Style ………………………………………………………………………………. 12 Updated: January 2012 2
Works Cited List What is a Works Cited list? It is a list of every source of information that you make a reference to in your report. It includes books, articles, television programs, Internet sites, interviews and all other
information sources you use in your report. It is an alphabetical list by the author’s surname. It is attached at the end of a report. Why write a Works Cited list? To show what information sources you use to write your report. To help the reader find more information. To prevent plagiarism and cheating.
(Plagiarism is stealing a person’s ideas) How do you write a works cited list? Follow the rules set by The Modern Language Association or MLA style.
Always list the references in alphabetical order by the author’s surname In-Text Citations What is an in-text citation? A link in the body of your paper to your works cited list at the end of your paper or project. Includes enough information so that the reader can locate the complete information about
your source in the works cited list. Written next to the information that you take from another source. May be written within a sentence or at the end of a sentence, within parentheses. When do you use an in-text citation? Whenever you use information from another source in your paper or project. Why do you use an in-text citation? To lead your reader to the full information about your source in your works cited list.
To avoid plagiarizing. Updated: January 2012 3 Two Types of In-Text Citations 1. Quotation
When you use some else’s exact words. lines. A quotation helps support your argument by showing that other experts agree with you. Example One to avoid plagiarism:
When you use a quotation, “enclose the author’s last name and the relevant page number(s) Example Two to avoid plagiarism: 2. Paraphrase
When you use someone else’s ideas but write it in your own words.
Original quote: Example of paraphrasing: Updated: January 2012 4
Print Sources
Book – 1 author Format: place: Publisher’s Name, Year of publication. Medium. Works Cited List In Text London: Stacey International, 2007. Print. “There are many types Book – 2 to 3 authors Works Cited List In Text Nichols. How to Build a Digital Library. San (Witten, Bainbridge, Book – 4 or more authors Works Cited List In Text Emirates. Dubai: Motivate Publishing, (Mills et al. 35)
Book with editor (s) Works Cited List In Text Working Towards Graduate Outcomes. (Barr 31)
Updated: January 2012 5
Book with corporate author Works Cited List In Text Research. With United Strength: H.H. (Emirates Center for Can abbreviate if Chapter in a Book Format: Editor of book’s First Name Last Name. Publication place: Publisher’s Name,
Works Cited List In Text Interview: From Structured Questions to (Fontana and Frey Encyclopedia Article Format: numbers of article. Medium. Works Cited List In Text Vol. 16. Chicago: World Book, 2003. 426- (“Romanticism” 426)
Note: When a source has no known author, use a shortened title of the work instead of
an author name. Place the title in “quotation marks” if it’s a short work (e.g. articles) or Updated: January 2012 6 Journal Article Format: of publication): Page numbers of article. Medium. Works Cited List In Text “Awareness During Surgery.” Saudi (Ottani and Messahel Newspaper Article Format: publication: Page numbers of article. Medium. Works Cited List In Text Gulf News 17 Apr. 2008: 10. Print. (Matthew 10)
Two entries by the same author Works Cited List In Text Routledge, 2009. Print. —. Discipline and Punish : The Birth of a Prison. (Foucault, History of (Foucault, Discipline Personal Interview Works Cited List In Text (Jones)
Updated: January 2012 7
Class Notes or Class Handouts Format: handed out. Medium. Works Cited List In Text 2008.“ Class notes, 15 Sept. 2008. Class Notes. Electronic Sources Web site Format: Website or Database. Sponsoring Organization, Date web page was last
Works Cited List In Text GCC Markets.” AMEinfo.com. AME Info No title AMEinfo.com. AME Info FZ LLC / Emap Limited, (“Top Bankers No title
Note: URLs are no longer required in citations. Due to the changeable nature of the
URLs, MLA recommends that writers only include a web address if the audience is Article in an online journal Format: Works Cited List In Text the Investment?” Australian Academic and Research (Orr & Updated: January 2012 8
Article in a subscription database (Business Source Premier, ERIC, etc.) Format: the article Works Cited List In Text Week 25.36 (May 2006): 28-30. ERIC. (Jacobson 28)
Electronic Encyclopedia article Format: publication. Medium. Date you viewed the web page
Works Cited List In Text Year, 2010. Encyclopædia Britannica, 2010. (“United Arab Article in a online newspaper Format: Works Cited List In Text News 2 Nov. 2006. Web. 3 May (Gale) No author Abbreviate long titles Updated: January 2012 9
Article in a online magazine Format: Works Cited List In Text as Recession Ended .” Professional Engineering (“Manufacturing Email communication Author’s Last Name, First Name. “Email Subject.” Message to [your name]. Date of Works Cited List In Text Peter Jones. 3 May. 2009. E-mail. (Garner)
Blog
Works Cited List In Text Resources Blog. N.p., 24 Aug. 2009. Web. 22
Note: N.p = no publisher
(Johnston) No author Image – Photograph – Graph – Illustration – Map
Place illustrations as close as possible to the parts of the text to which they relate. necessary. the caption. Tom Jones. Use semi-colons ; to separate information.
Updated: January 2012 10 In Text (see fig. 1) Fig. 1. Play-Fighting Bengal Tigers; National Geographic; Tables Place tables as close as possible to the parts of the text to which they relate. necessary. source information. a. Note Tom Jones. ( ).
In Text (see table 1) Table 1 Middle East Internet Usage and Population Statistics Middle East Internet Usage and Population Statistics
MIDDLE EAST Population ( 2008 Est. ) Internet Usage, % Population User Growth (%) of Bahrain 718,306 40,000 250,000 34.8 % 525.0 % 0.5 % Updated: January 2012 11
Jordan 6,198,677 127,300 1,126,700 18.2 % 785.1 % 2.5 % Yemen 23,013,376 15,000 320,000 1.4 % 2,033.3 % 0.7 %
TOTAL Middle East 196,767,614 3,284,800 45,861,346 23.3 % 1,296.2 % 100.0 % Source: Miniwatts Marketing Group; Middle East Internet Usage and Population Statistics; Internet a. Note: The Middle East Statistics were updated as of December 31, 2008. The demographic
(population) numbers are based on data from the US Census Bureau. Arabic Sources MLA says to cite the information as it appears in the book (newspaper, website, etc.). This means that Author [English translation]. Title [English translation]. Publication Place [English translation]: Updated: January 2012 12 More Information on MLA Style MLA Handbook for Writers of Research Papers. 7th ed. New York: Modern Language
Association of America, 2009. Purdue Online Writing Lab Updated: January 2012 13
Chifley Business School
MBA 3 03
Project Management
Elderly support Home Care Center
Hany Boukzam
Student # 0 9 0 2 13 0 8 -01-13
Table of contents
Introduction
2
Defining phase 3
Goals 3
Specification 3
Measures of success in the management of project 4 Project scope 4
Objectives 4
Deliverables 5 Milestones 5
Technical requirements 5
Limits and exclusions 6 The breakdown structural work 6
Budget for project planning 7 Resources 8
Staffing 8
Execution of the project 9
Project Delivering: 11
Project Resources and Staffs Release:
11
Lessons learned:
11
Conclusion 12 References 12
Introduction
Product management is a process utilized for the organization of tasks. A structured framework is utilized by it for helping the groups in producing more and more output. Certain tools are used by us to successfully track the progress against any given plan and also to help further in the sequencing of tasks, scheduling and the allocation of resources. A specific old age care centre development in the heart of the city is one of the main aim of this project. Since in city, most of the men and women are working and hence have very limited day time to spend with their old aged parents or grandparents. The Old Age Care Home fills this gap by providing them a day care provision. The students of project management the theoretical knowledge is being put into practice by means of drying the outline for the details of the initial two phases in the management of the project namely the defining phase and the planning phase. Owing to the scarcity of time the next two phases namely the execution and the delivery is not possible for practice. But in the upcoming months the phases would be run once again as there is progress on the project. Within the initial two phases there are a number of primary topics that needs to be covered namely defining of planning, scheduling of goals, and budget specifications, task resources, risks of responsibilities, stuffing etc.
Defining phase
One of the primary goals that form the objective is to be able to open a old age home center within the given time satisfying all the necessities of the people who are looking for the center and also execute the project phases effectively. Specification The motive behind the center for day care is for the purpose of ensuring the tremendous expansion of the services in the coming years which not just can motivate many working people to give the provision of caring for old aged people in their last time. The main aim of setting this up in the heart of the city is because mostly people staying in the heart of the city are workaholic or busy with their casual stuffs. Hence are unable to spend time with their old ones and also in capable of giving sufficient care for them. The old age center will ensure that the old men and women are treated with love and care in the new care home setup. a. Project The project that is at hand involves the opening of a center for care for old aged men and women. This is not a nonprofit organization. The people ranging from the age of 50 or above fifty will have a section in city section. Within that will remain tool major subdivisions involving the old men and women. So the men/women that is of age above seventy will be under a different. The hours during which the working is performed is between 9:00 AM in the morning and 7:30 PM in the evening that the center for care is alive and kicking to come into existence come end of the month of may in the year 2012. Another hint is that the cost must not cross the USD 750,000. b. Mission and vision Mission The working people must be allowed to fulfill their ambitions and goals and give their own parents with the opportunity related to the discovering of love and care and also the world that surrounds them by virtue of guiding the talent that they have by means of knowing and feeling. Vision The main target is to become the center of care with the most popularity at London
Measures of success in the management of project
It is important to clarify to everyone to various aspects like the scope and schedule of the project to everyone just like it’s important to explain to them as well. A channel of communication of clarity must exist between the members of a team and the customers. The plans of the budget must always be followed. A study of the area of the project will definitely aid in the identification of the broad parameters of the project of the inclusions of the checklist of the scope of the project must be well defined. Initially it will be concerning the old men and women who are currently living in the city and are in need of care and love. The total number of people especially in the busiest regions of London will be collected and the number of old men/women who are in need of care and love will be obtained by gathering the information via working people. One of the objectives of the project is that the designated cost of USD 750000 must not be exceeded. Deliverables Phase one specifies the specifications that are required for the people of mercer and. Floor mats, and floor toys, cots, fridges, provision for change in clothes at the time of accidents, DVDs, TVs, and the areas of soft toy that can be utilized by the smaller babies to be able to play as they are crawling. Different kinds of beds of multiple ages, books, TVs etc. must all be included in the villa. But it must be ensured that they are always totally appropriate for men/women and deliver to the people the care required as well as provide them with an item that can keep them busy could be used to keep a close eye on them at the times that we are unable to provide the company. Cleaning supplies, microwave, fridge, computers could be of use. It is to concentrates on the preparation of the salaries and the shifts and determination of the hours for working. The phase three is concerned on the approval of the management system that we have. Milestones Those milestones that are applied within the project a report of the Microsoft Project Management Schedule. The starting time is included as are the various deliverables along with the various steps that are contained in the preparation of the project. Technical requirements It must be ensured that the old age care center is served for a long time but the cameras, televisions, DVDs, projectors on the wall etc. The microwave, refrigerators, lighting of low as well as high volume, printers, and computers as well as the records software for old age care must also be present. Limits and exclusions The cost was measure to be around USD750, 000. In course of the continuation of the project regular meetings will be conducted in order for discussion of the costs that are involved as well as the different problems that needs to be faced. It might be found out that the budget acts as a kind of a constraint. Therefore if there is a necessity in the change in the amount of the budget, the plan of contingency should be in place while the quality and time of the project and some of its features shall continue to remain flexible. The breakdown structural work Budget for project planning Assets FY 2013 FY 2014 Capital and Liabilities FY 2013 FY 2014 Accounts Payable $1,200 $2,100 Current Borrowing $7,500 $5,500 Other Current Liabilities $0 $0 TOTAL Liabilities $8,700 $7,600 Paid-in Capital $0 $0 Retained Earnings $5,488 $20,430 Earnings $4,942 $6,023 Total Capital $9,430 $16,453 Resources The resources required are easy chairs, beds, gardening facilities having gardening equipments, a well organized garden, medical services provision, basic medicines availability, immediate medical assistance facility, healthy food facility, pantry etc. Some of the things that are required in the day care office are computers, recorder software for the day care, ink, pen, paper, pencils file cabinets, colors, file folders, paper clips and printers. The staffing required is given as follows. The manager must possess an experience of a minimum of five years in the direction at the center for day care. The teacher must possess an experience with the psychology of the old men and women and also most of this fluency in English. Helpers with sufficient experience are required to be able to deal with the old aged men or women to those who are physically challenged. Helpers four in number are a bare minimum requirement along with nurses. A cleaner, registration staff and the department of accounts and finance is also required. Execution of the project The Old Age care project is heading in the right direction disliked everyone has got an idea of the objectives and is moving in a very planned and organized manner. Budget planning, cost planning, locations, certifications, staffing, decorations and also buying the supplies are very vital. All the tasks preplanned for start and finish just as given in the planned for the budgeting of the project so that no shortcomings or shortages and failures are met within the project. A low cost implementation of the project budget is tried to be implemented. In the interior design, the students and its manpower is implemented in the design and decoration of the interiors. Very low cost workers have also been utilized for the purpose of painting and also the implementation of the decorations that have been designed by the students of university. The day care center will also provide the facilities of the clinics for the purposes of emergence. The electricity and the water remain as a responsibility of center since they belong to the contract. All the things together play a vital role in helping in the running of the product and the successful finishing of it within a cost there is much lower comparatively. Serious changes may not be possible in the product center for the day care, for implementation. There is a huge amount of stability required due to the fact that it is present within the old age care home that is being opened for a long term running basis. It must also be considered that the center for day care is being run that has a requirement in every aspect of the students of Old age care home as well as the instructors for the old men/women. Changes might be taking place due to the newly formed laws of the government and an increase in the costs of supply. The changes such as these might take place in case of all the business and also of the projects having a direct solution from a site of the government. If the cost of supplying increased, costs are raised tuition will also increase subsequently to make up for the costs and maintain happiness within the customers and also to ensure that profit is being generated to continuously. This is a part of the contingency plan. As part of quality, only specified nannies have been chosen along with the trainers for taking care of the old men or women in ensuring that they are safe. Fire alarms and security cameras ensure that the old men and women remain safe even if there is an emergency condition. The new software will ensure that the services that are put into show are of high quality indeed. With this there would be an increase in the focus of the customers and also the level of satisfaction among the old people as well as their care takers. The center for old age care will gain popularity within the neighboring areas of London as much as within it.
Risk Management
Developing a technique for response to risks is very vital. The identification and assessment of all the risks present in the running of care center is done in the tables that are attached. There is a need for decision to be taken regarding which of the responses is suitable for a given specific event. As a part of the response two the risks it must be ensured that the likelihood for the occurrence of the event must be reduced. The risks ache and must be avoided and transferred. Sharing of risks must be given importance as much as retaining of them. Project Delivering: Project Resources and Staffs Release: Lessons learned: Conclusion References Identification of RISK Assessment of RISK Response Development of RISK Risk Control OldAge Care Centre Plan Budget Plan OldAge Care Infrastructure Design SecurityPlanning Licensing Legal Authority to Setup Centre Obtain Health Authority Design OldAge care Facility Provision Design OldAge Care Service and Charges Sheet OldAge Care Center Security Infrastructure Design Emergency Contact Setup Staffing
REFERENCING GUIDELINES……………………………………………………….. Error! Bookmark not defined.
Works Cited List ……………………………………………………………………………………………………….. 2
In-Text Citations ……………………………………………………………………………………………………….. 2
Two Types of In-Text Citations …………………………………………………………………………………… 3
2. Paraphrase …………………………………………………………………………………………………………… 3
Book – 1 author ……………………………………………………………………………………………………….. 4
Book – 2 to 3 authors ………………………………………………………………………………………………… 4
Book – 4 or more authors …………………………………………………………………………………………… 4
Book with editor (s) ………………………………………………………………………………………………….. 4
Book with corporate author ……………………………………………………………………………………….. 5
Chapter in a Book …………………………………………………………………………………………………….. 5
Encyclopedia Article ………………………………………………………………………………………………… 5
Journal Article …………………………………………………………………………………………………………. 6
Newspaper Article ……………………………………………………………………………………………………. 6
Two entries by the same author ………………………………………………………………………………….. 6
Personal Interview ……………………………………………………………………………………………………. 6
Class Notes or Class Handouts …………………………………………………………………………………… 7
Web site …………………………………………………………………………………………………………………. 7
Article in an online journal ………………………………………………………………………………………… 7
Article in a subscription database (Business Source Premier, ERIC, etc.) ………………………….. 8
Electronic Encyclopedia article ………………………………………………………………………………….. 8
Article in a online newspaper …………………………………………………………………………………….. 8
Article in a online magazine ………………………………………………………………………………………. 9
Email communication ……………………………………………………………………………………………….. 9
Blog ………………………………………………………………………………………………………………………. 9
Image – Photograph – Graph – Illustration – Map ………………………………………………………….. 9
Tables ………………………………………………………………………………………………………………….. 10
Always written inside double quotation marks: “ ” when the quotation is 4 or less typed
within parentheses” (Smith, Jones, and Parks 781).
Smith, Jones, and Parks note that “you can shorten a parenthetical note by naming the author
of the source in the body of the essay; then the parenthetical note consists of a page number
only” (782).
Do not use quotation marks.
“To avoid plagiarizing an author’s language… close the book, write from memory, and then open
the book to check for accuracy” (Hacker 361).
This is one method for avoiding plagiarism. Experts suggest a reflective approach by reading the
original source, then writing down your understanding of the idea. Afterward the original source
should be compared with your paraphrase to make sure it is correct (Hacker 361).
Author’s Last Name, First Name. Title of Book. Edition (if not the first). Publication
Moore, Eric. Gardening in the Middle East. 2nd ed.
of flowers in the Middle
East” (Moore 26).
or
Moore lists the types of
flowers in the Middle
East (26).
Witten, Ian H., David Bainbridge, and David M.
Francisco: Morgan Kaufmann, 2009. Print.
and Nichols 35)
Mills, Barbara, et al. History of the United Arab
2005. Print.
Barr, Pauline, ed. Foundations for the Future:
Abu Dhabi: HCT Press, 2007. Print.
Emirates Center for Strategic Studies and
Shaikh Zayid Bin Sultan Al Nahyan, the
Leader and the Nation. Abu Dhabi:
ECSSR, 2004. Print.
Strategic Studies and
Research, 22)
appropriate
Chapter Author’s Last Name, First Name. “Title of Chapter.” Title of Book. Author or
Year of publication. Page numbers of chapter.
Fontana, Andrea, and James H. Frey. “The
Negotiated Text.” Handbook of Qualitative
Research. Ed. Norman K. Denzin and
Yvonna S. Lincoln. Thousand Oaks,
California: Sage, 2000. 645-672. Print.
646)
Author’s Last Name, First Name. (if available)“Title of Article.” Title of Encyclopedia.
Volume number. Publication place: Publisher’s Name, Year of publication. Page
“Romanticism.” The World Book Encyclopedia.
427. Print.
italicize it if it’s a longer work (e.g. plays, books, television shows, entire websites) and
provide a page number.
Author’s Last Name, First Name. “Title of Article.” Name of Journal. Volume.Issue (Date
Ottani, Ali S., and Farouk M. Messahel, Dr.
Medical Journal 21.4 (2003): 967-970.
Print.
967)
Author’s Last Name, First Name. “Title of Article.” Name of Newspaper. Date of
Matthew, Francis. “Shoring Up National Identity.”
Foucault, Michel. History of Madness. London:
London: Penguin Books, 1991. Print.
Madness 66)
and Punish 32)
Jones, Peter, Dr. Personal interview. 3 May.
2009.
Author’s Last Name, First Name. “Title of Class/Subject.” Type of document, Date
Smith, Ann. “BADM 100 Semester 1,
(Smith)
Corporate Name or Author’s Last Name, First Name. “Web Page Title.” Name of Entire
revised/created. Medium. Date you viewed the web page
“Top Bankers Predict Another Tough Year for
FZ LLC / Emap Limited, 2010. Web. 7
Feb. 2010.
2010. Web. 7 Feb.2010.
Predict”)
(AMEinfo.com)
or
Banking information
found on
AMEinfo.com
unlikely to find the source otherwise. Always check with your teacher first. They may
still require the URL.
Author’s Last Name, First Name. “Title of Article.” Name of Journal Volume.Issue
(Date of publication): Page Number. Medium. Date you viewed the article
Orr, Debbie, and Jacky Cribb. “Information Literacy – Is it Worth
Libraries 34.1 (2003):22-25. Web. 3 May 2009
Cribb 22)
Author’s Last Name, First Name. “Title of Article.” Name of Journal Volume.Issue
(Date of publication): Page number. Database Name. Medium. Date you viewed
Jacobson, Linda. “An Earlier Start.” Education
Web. 3 May 2009
“Title of Article.” Title of Electronic Encyclopedia. Sponsoring Organization, Date of
“United Arab Emirates.” Britannica Book of the
Web. 4 Feb. 2010
Emirates”)
Author’s Last Name, First Name. “Title of Article.” Name of Newspaper Date of
newspaper. Medium. Date you viewed the article
Gale, Ivan. “Boeing Set to Fly Past Airbus.” Gulf
2009
(“Boeing Set to Fly”)
to around three words
Author’s Last Name, First Name. “Title of Article.” Name of Magazine Date of
publication: Page numbers of article. Medium. Date of Access.
“Manufacturing Outperformed Rest of Economy
27 Jan. 2010: n. pag. Web. 7 Feb.
2010.
Outperformed
Rest”)
email. Medium.
Garner, David L. “Emiratization.” Message to
Johnston, Nicole. “Budget Planners.” Business
Feb. 2010.
(“Budget
Planners”)
A photograph, image illustration, graph or map should be labeled Figure (abbreviate Fig)
The Figure should be numbered, eg Fig. 1
The label and caption (reference) should appear directly below the photograph.
If the caption provides complete information about the source no entry in the works cited list is
If the graph or illustration comes from a book put the author name as first name last name in
Publication information for books (location: publisher, year) appears in parentheses
National Geographic Society, 2010; Web; 22 Feb. 2010.
A Table should be labeled Table
The Table should be numbered, eg Table 1
The source information should appear directly below the table.
If the caption provides complete information about the source no entry in the works cited list is
If additional explanatory notes are necessary, use lowercase letters in the caption after the
If the table comes from a book put the author name as first name last name in the caption.
Publication information for books (location: publisher, year) appears in parentheses
Use semi-colons ; to separate information.
Usage, in
Dec/2000
Latest Data
(Penetration)
(2000-2008)
Table
Iran 65,875,223 250,000 23,000,000 34.9 % 9,100.0 % 50.2 %
Iraq 28,221,181 12,500 275,000 1.0 % 2,100.0 % 0.6 %
Israel 7,112,359 1,270,000 5,263,146 74.0 % 314.4 % 11.5 %
Kuwait 2,596,799 150,000 900,000 34.7 % 500.0 % 2.0 %
Lebanon 3,971,941 300,000 1,570,000 39.5 % 423.3 % 3.4 %
Oman 3,311,640 90,000 340,000 10.3 % 277.8 % 0.7 %
Palestine(West Bk.) 2,407,681 35,000 355,000 14.8 % 915.7 % 0.8 %
Qatar 824,789 30,000 351,000 42.6 % 1,070.0 % 0.8 %
Saudi Arabia 28,146,657 200,000 6,380,000 22.7 % 3,090.0 % 13.9 %
Syria 19,747,586 30,000 3,470,000 17.6 % 11,466.7 % 7.6 %
United Arab
Emirates 4,621,399 735,000 2,260,000 48.9 % 207.5 % 4.9 %
World Stats, 31 Dec. 2008; Web; 3 May 2009.
you cite the title in Arabic using usual formatting rules. Because your readers may not understand
Arabic, translate into English in brackets following each part.
Publisher’s Name [English translation], Year of Publication. Medium.
http://owl.english.purdue.edu/owl/resource/747/01/
Goals
Project scope
Objectives
Staffing
It has been realized that there is a great amount of importance related to abiding by project management framework. This is because it successfully assesses in the identification of which are the key areas of strength and weakness as well as the status of the budget can be identified and evaluated continuously. The identification of the requirement of the service by means of analysis of marketing previously has been done. The strategy for the management of the project has been utilized for making the project and its outcome a total success. The aspects having relation to the phases of defining and planning have already been defined and therefore keen and watchful eye must be kept on the phases of education and delivery that are proceeding, as there is movement along the project.
The project resources or equipments or materials will be reused in other projects and tasks which later on can be assigned to other staffs and team members.
There were various concepts learned on account of this project development report which involved right from designing a project official start up phase till the end of project execution phase. These phases of project development helped in gaining deep knowledge on designing a project individually as well as a team work. This project not helped in increasing the team work ability but also enhanced the knowledge.
All in all, the project provided an opportunity to explore the framework of project management. The design of each phase and execution process of each phase helped to identify the possible challenges and strengths of designing a project. The study also helped us understand various risk management processes involved.
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McCarthy, J. (2010). Construction Project Management: A Managerial Approach. London: Pareto.
McKinnie, R. M. (2007). The Application of Complexity Theory to the Field of Project Management. ProQuest.
Newell, M. W. (2005). Preparing for the Project Management Professional: PMP Certification Exam. London: AMACOM Div American Mgmt Assn.
Schwalbe, K. (2010). Information Technology Project Management . London: Cenage Learning.
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