You will want to choose ONE company to write about (from the fast-food industry). This outline should be 1-2 pages long.

Company of choice in fast food industry (should be nationwide company)

  1. Introduction
    1. History of the company
    2. Current CEO
    3. Amount of locations
    4. Goals for the paper (what are you going to be writing about in this paper)
  2. Mission statement
    1. Actual mission statement of the company…
    2. What I liked about?
    3. What I did not like about it?
    4. What I would change about it?
    5. When did it come to existence?
  3. SMART Goals with deadlines (3 goals you want the business to achieve in the future) (https://fitsmallbusiness.com/smart-goals-examples/, https://www.thebalancesmb.com/elements-of-a-smart-business-goal-2951530, https://www.mindtools.com/pages/article/smart-goals.htm)
    1. __
    2. __
    3. __
  4. Industry analysis (https://www.franchisehelp.com/industry-reports/fast-food-industry-analysis-2018-cost-trends/, https://www.statista.com/topics/863/fast-food/, http://www.historyoffastfood.com/)
    1. __PAST
    2. __PRESENT
    3. __FUTURE
  5. SWOTT Analysis
    1. S
      1. __
      2. __
    2. W
      1. __
      2. __
    3. O
      1. __
      2. __
    4. T
      1. __
      2. __
    5. T
      1. __
      2. __
    6. Perceptual map (Examples in chat #4, no actual map for unit 4 DB please)
      1. LABEL POINTS (TWO OF THEM)
        1. Listen to chat which provides several examples of label options
      2. Competitors that will be plotted in the map (including your company of choice)
    7. Conclusion
      1. Recap of the paper (use a sentence at the most)
    8. References (5-10

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