You will prepare and submit a term paper on Generational Marketing and Social Media. Your paper should be a minimum of 1250 words in length.
There were fewer responsibilities among the baby boomers, thus their earnings were low. However, there is a lot of saving in this generation. Technology has been improving all along and was never used by the baby boomers. However, it was less used by generation X and highly in use by generation Y. Baby boomers are people who have much time with families and friends due to less work. Generation Y. The baby boomers generation used to report to work every day, from their homes. Generation X has both people who stay either at work or at home. People of generation Y are those who are mobile because advanced technology enables them to work from anywhere. Generation Y prefers portable machines, generation X uses both portable and fixed machines while baby boomers use machines wherever they were installed. The baby boomers could work using primary knowledge. Generation started demanding advanced knowledge but generation Y required more of the learned people (must have attended college or university). The communication media among these generations depended on a number of tasks to be performed. Generation Y needed mobile phones because they had a lot to attend to.
Generational marketing and social media (Part 2)
General marketing involves planning and executing the conception, promotion, pricing, and distributing ideas, products, or goods and services to develop exchanges that satisfy organizational and individual goals. Things that can be marketed include products and services, experiences and events, people, places and properties, organizations, information, and ideas. The market categories are. consumer, business, global, government, and nonprofit. Marketing acts as an integrative function while the customer acts as the controlling function. Social media refers to interactive platforms through which people and communities share the content or information generated by the user (Hally, 2005). .They are also social software that mediates human communication. .