write an article on Coach Inc SWOT Analysis
Hello, I am looking for someone to write an article on Coach Inc SWOT Analysis. It needs to be at least 1000 words. Coach Inc strategy was to create an ‘accessible luxury market in ladies handbags and attained an annual growth rate of 20 percent between 2000 and 2011 (Gamble & Eastburn, p 287). In 2012, the company product portfolio included both men’s and women bags, business cases, leather apparel, footwear, jewelry, watches, fragrances and travel bags. The high growth was facilitated by focusing on quality, style and competitive pricing that enabled the company to attract both middle-income and high-end clients. The 2012 strategic priorities entailed increasing global distribution and improving revenues from the same stores. The company aimed at attaining the strategic priorities through an increasing market share in North America through opening new distribution outlets and increasing the products targeted towards men. The company would also increase online sales and raise brand awareness in markets with low penetration such as South America (Gamble & Eastburn, p 289).
One of the strengths is the widespread distribution network that includes wholesale retailers and factory stores. The company has approximately 970 wholesale locations in the North American market, 169 retail outlets in Japan, 66 stores in China and other international wholesale outlets in 18 countries. The effective distribution network is essential in creating customer efficiency, enhancing brand awareness and penetrating new markets thus will enable the company to attain higher sales volumes in the future. Currently, Coach has a wide geographic coverage and strong global distribution capabilities due to partnering with wholesale retailers in different countries (Gamble & Eastburn, p 297).
The company has a reputation for quality and differentiated products that meet the current product trends and consumer desires. The company uses the highest-quality leathers and has established quality sourcing agreements with overseas third parties (Gamble & Eastburn, 2014).
The company has excellent customer service capabilities that include a wide range of direct marketing activities such as websites, catalogues, and brochures.