Write a 9 pages paper on debeers advertising.

Write a 9 pages paper on debeers advertising. In the context of artificially creating a condition of reality, the best-known example is that of DeBeers where the tagline, “a diamond is forever” is known to have attached a false sense of value to a simple carbonated rock particle. Besides this, the De Beers advertisements also make strong use of the sign and signification concept (including the referent, the signifier, and the signified), where their advertisements, instead of giving any information on the products (seen in cases associated with narrative structures and informationalization) create meanings through various signs and symbols. Here we will find that love’s status as a basic and simple human emotion is weakened, while the diamond’s position as a fake emotion is overruled through careful manipulation. Here diamonds supersede the actual human emotion of love, not because it manages to gain perfection and achieve the same characteristics of human love (which is not possible in reality), nor through the exhaustion of human love (again not possible under real circumstances), but through a cleverly manipulated simulation that coats the relationship between these two objects. In this context, the paper will examine the concept of simulation and hyper-reality, comprehend how media managed to manipulate and erase the basic line between fantasy and reality and create a false sense of value or consumer emotion. It will also analyze the concept of sign and signification, to find out the meaning behind the signs and symbols used in the advertisements.

In post-modernism (especially in the context of capitalistic economies and post-modern developed nations), hyperrealism is a concept that reveals a condition where human consciousness fails to differentiate between a falsely created ‘real’ world (simulation) and actual reality (Baudrillard, 1994). In other words, hyper-reality typifies what consciousness distinguishes as “reality” in the cultural context where mass media has the power to alter incidents before presenting them to the readers/viewers.

Don't use plagiarized sources. Get Your Custom Essay on
Write a 9 pages paper on debeers advertising.
Just from $13/Page
Order Essay
Calculate your order
Pages (275 words)
Standard price: $0.00
Client Reviews
Our Guarantees
100% Confidentiality
Information about customers is confidential and never disclosed to third parties.
Original Writing
We complete all papers from scratch. You can get a plagiarism report.
Timely Delivery
No missed deadlines – 97% of assignments are completed in time.
Money Back
If you're confident that a writer didn't follow your order details, ask for a refund.

Calculate the price of your order

You will get a personal manager and a discount.
We'll send you the first draft for approval by at
Total price:
Power up Your Academic Success with the
Team of Professionals. We’ve Got Your Back.
Power up Your Study Success with Experts We’ve Got Your Back.
Live Chat+1(978) 822-0999EmailWhatsApp

Order your essay today and save 20% with the discount code GOODESSAY