Write a 1 page paper on ethnic marketing possibilities and its ethics issues.

The study implemented a mixed research method in which face-to-face interviews implemented the qualitative aspects and questionnaires implemented the quantitative aspects. Participants were sampled from three regions: Bakony, Tolna, and Baranya, and the capital region, and 150 participants were selected from each group and questionnaires administered.

The sample was representative. The study identified an ethnic identity matrix for noting varieties of german orientations, established differences between members of the ethnic group and recommends sensitivity to communication in marketing to different ethnic groups and subgroups. Care is however necessary, especially when marketing to the German minority, because of their sensitivity that establishes contingencies such as “inadvertent stereotypes, biology and genetics, and ethnocentric bias” (Sas and Kozma, 2009, p. 96). Implementing mainstream marketing with the target population identified one ethical issue that is the unavailability of Germans’ preferred foods. The study concludes that ethical marketing is a viable strategy in Hungary (Sas and Kozma, 2009).

Don't use plagiarized sources. Get Your Custom Essay on
Write a 1 page paper on ethnic marketing possibilities and its ethics issues.
Just from $13/Page
Order Essay
Calculate your order
Pages (275 words)
Standard price: $0.00
Client Reviews
4.9
Sitejabber
4.6
Trustpilot
4.8
Our Guarantees
100% Confidentiality
Information about customers is confidential and never disclosed to third parties.
Original Writing
We complete all papers from scratch. You can get a plagiarism report.
Timely Delivery
No missed deadlines – 97% of assignments are completed in time.
Money Back
If you're confident that a writer didn't follow your order details, ask for a refund.

Calculate the price of your order

You will get a personal manager and a discount.
We'll send you the first draft for approval by at
Total price:
$0.00
Power up Your Academic Success with the
Team of Professionals. We’ve Got Your Back.
Power up Your Study Success with Experts We’ve Got Your Back.
Live Chat+1(978) 822-0999EmailWhatsApp

Order your essay today and save 20% with the discount code GOODESSAY