Week 3 Chapter Assignment

  Chapter 4
Review Questions
4-1. What is EC, and what different approaches to competing in cyberspace do companies use?

4-2. What are the primary forms of e-government? Provide examples for each.

4-3. Compare and contrast the click-only and the bricks-and clicks approaches to conducting business online.

4-4. Describe the effects of disintermediation.

4-5. Describe social commerce and explain how companies can leverage consumers’ social networks.

4-6. Describe the benefits and drawbacks of e-tailing.

4-7. What is the online consumer’s hierarchy of needs, and why is it important for e-tailers?

4-8. Describe the differences between SEO, search marketing, and sponsored search.

4-9. Describe m-commerce and explain how it is different from regular EC.

4-10. What is showrooming, and how has it affected offline retailers?

4-11. Compare and contrast online banking and online brokerage.

4-12. How does taxation pose a threat to EC?

4-13. How does net neutrality pose a threat to EC?

Chapter 5
Review Questions
5-1. What are virtual teams, and how do they help to improve an organization’s capabilities?

5-2. What are mashups? How do they enable social media applications?

5-3. What capabilities will define the web of the future?

5-4. How can social software help harness the wisdom of the crowd?

5-5. Why is using social media an important factor for attracting and retaining employees?

5-6. How can social software enhance communication?

5-7. How can social bookmarking and social cataloging help in an organization’s knowledge management efforts?

5-8. What is a wiki? Why would an organization want to implement a wiki?

5-9. Explain what is meant by crowdsourcing and how the web is enabling this form of collaboration.

5-10. How can organizations use social networking to connect with their customers?

5-11. Why is organizational culture an important factor in enterprise-oriented social media initiatives?

5-12. Why can social media be both a blessing and a threat for organizations?

5-13. How can organizations plan for social media disasters?

Chapter 6
Review Questions
6-1. How can a continuous planning process help businesses respond to external threats and opportunities?

6-2. Describe the differences between entities, tables, rows, and attributes in a database.

6-3. What is the importance of master data management?

6-4. What are the advantages of a DBMS?

6-5. Explain the differences between OLAP and OLTP.

6-6. How can visual analytics be used to improve decision making?

6-7. Describe how OLAP enables a user to conduct multidimensional queries.

6-8. Explain the difference between clustering and classification.

6-9. What is the relationship between measures and dimensions?

6-10. Describe and give examples of two types of web mining.

6-11. What is a website’s stickiness, and why is it important?

6-12. Explain the purpose of a model within a DSS.

6-13. Describe four types of intelligent agents. How can they be used to benefit organizations?

6-14. What is a knowledge management system, and what types of technologies make up a comprehensive system?

6-15. What is the purpose of using layers in GIS applications?

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