“Union Pacific Corporation” Please respond to the following:

  • Perform an analysis of the social / demographic, technological, economic, environmental / geographic, and political/legal / governmental segments to understand the general environment facing Union Pacific.
  • Describe how Union Pacific will be affected by each of these external factors.

“Strong Brands” Please respond to the following:

  • Several companies use their brand as a competitive advantage. Given your knowledge about the global economy, identify three brands you believe have the strongest likelihood of remaining a source of advantage in the 21st Century and explain why.
  • Explain the effects you believe the Internet’s capabilities will have on the brands you identified in the previous discussion and what the owner of the brand should do in light of them.

“Strategic Competitiveness” Please respond to the following:

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  • From the first e-Activity, determine which of the two primary drivers of the competitive landscape is more influential. Explain your rationale.
  • Explain which model (I / O model or resource-based model) you believe will best help a firm in the industry you researched earn above-average returns

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