Types of International Strategies

Module 2 – SLP

MARKETING AND STRATEGY

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Types of International Strategies

Research and find an example of three multinational corporations (MNC) that each use one of the three international strategies: Multidomestic, Transnational, and Global. Do not use an example provided in the background readings for the module.

Explain techniques used in multidomestic strategy (¾–1 page)

  • Analyze the MNC’s use of this strategy
  • Discuss the pros and cons of the strategy

Explain techniques used in transnational strategy (¾–1 page)

  • Analyze the second MNC’s use of this strategy
  • Discuss the pros and cons of the strategy

Explain techniques used in global strategy (¾–1 page)

  • Analyze the final MNC’s use of this strategy
  • Discuss the pros and cons of the strategy

Use articles from the Trident Online Library’s full-text databases like (Academic Search Complete, Business Source Complete and/or ProQuest Central). Do not use any quotations.

SLP Assignment Expectations

Since you are engaging in research, be sure to cite and reference the sources in APA format. The paper should be written in third person; this means words like “I,” “we,” and “you” are not appropriate. For more information, see Differences Between First and Third PersonNOTE: failure to use the specific, required research with accompanying citations will result in reduced scoring (no higher than 75%) for all components of the grading rubric.

Use the attached APA-formatted template (BUS401 SLP2) to create your submission.

Your submission will include:

  • Trident University International’s cover page
  • A 2- to 3-page paper with APA citations (2- or 3-sentence introduction, 2- to 3-page body, 2- or 3-sentence conclusion)
  • The reference list page in APA format

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