To what extent can we explain patterns of business internationalization by cultural factors

Culture is termed as the way individuals, group or a community lives. This includes their behaviors, beliefs, skills, knowledge, values, motives and attitudes. The meanings of cultural symbols are usually learned and distributed by the society through the established institutions. Cultural factors are simply several components relating to cultural surrounding’s where business operates or consumers belong. Whereas an entity for instance an international company or a multinational corporation that runs businesses in multiple countries is referred to as international business. It is also the exchange of goods and services among businesses and individuals in multiple countries.

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