The scope of digital marketing includes the use ofA

1.  The scope of digital marketing includes the use of

A. digital devices and personal

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devices.

B. social media and television.

C. the Internet, social media, and digital devices.

D. the Internet and radio.

2.  A double electronic auction occurs between

A. one buyer and one seller.

B. many buyers and many sellers.

C. one seller and many buyers.

D. one buyer and many sellers.

3.  Which of the following marketing budgets is based on marketing tasks?

A. Percent-of-sales

B. Bottom-up

C. Customer-mix

D. Top-down

4.  Which of the following represents the costs associated with producing defective finished goods?

A. Stock-out

B. Ordering

C. Quality

D. Carrying

5.  Regarding selling methods, professional salespeople spend less time on

A. pre-approach and planning.

B. identifying a client’s needs.

C. presenting the product to a client.

D. prospecting clients.

6.  Assume that the unit cost of making a product is $1.32. For every unit sold, the firm wants 20% to represent profit. Applying the standard markup approach, what should the selling price be?

A. $2.38

B. $1.58

C. $2.90

D. $1.65

7.  “Selling price = Unit cost + Desired profit” represents which of the following pricing approaches?

A. Standard markup

B. Target return pricing

C. Demand-based pricing

D. Profit-maximization

8.  The construction industry uses which of the following pricing methods?

A. Cost-plus

B. Target-return

C. Perceived-value

D. Markup

9.  When problems are encountered with continuous improvement, how should problems be solved?

A. To find the person responsible

B. To find the root cause

C. To determine value and non-value activities

D. To determine the most urgent need

9.  When problems are encountered with continuous improvement, how should problems be solved?

A. To find the person responsible

B. To find the root cause

C. To determine value and non-value activities

D. To determine the most urgent need

9.  When problems are encountered with continuous improvement, how should problems be solved?

A. To find the person responsible

B. To find the root cause

C. To determine value and non-value activities

D. To determine the most urgent need

12.  Selling an expensive antique car via electronic auction generally occurs between

A. one buyer and many sellers.

B. one buyer and one seller.

C. many buyers and many sellers.

D. one seller and many buyers.

13.  At which inventory level is operations management considered to be doing an excellent job?

A. Below the minimum level

B. Above the minimum level

C. Absolute maximum level

D. Absolute minimum level

14.  Marketing management uses which of the following to find out relationships between data elements of interest and to draw meaningful conclusions about customers?

A. Data warehouses

B. Data marts

C. Databases

D. Data mining

15.  Brand equity is an unofficial

A. opportunity.

B. trademark.

C. luck.

D. asset.

16.  Managing the supply base means managing

A. delivery and service only.

B. quality and quantity only.

C. prices only.

D. quality, delivery, service, and price.

17.  A toy store has a new game in stock, but customers aren’t buying it. Which of the following types of inventory increases when customers aren’t buying this game?

A. Work-in-process

B. Raw materials

C. In-transit

D. Finished goods

18.  In capacity management, which of the following is a long-term plan to increase the capacity?

A. Asking employees to work overtime

B. Creating additional work shifts

C. Expanding an existing manufacturing factory

D. Building a new manufacturing factory

19.  Major projects are managed with which of the following pricing methods?

A. Perceived-value pricing

B. Cost-plus pricing

C. Markup pricing

D. Target-return pricing

20.  Priceline, a website where hotels post last-minute deals on available hotel rooms, is an example of ______ e-commerce.

A. exchange-to consumer

B. consumer-to-business

C. business-to consumer

D. consumer-to-exchange

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