The highlights are listed below.

Note: The following websites have been used alongside official company websites as references for
confirming information and reports.
• Mission Statement Academy
• Comparably
• AnnualReports.com
Apple Inc.
Items Links
Vision Statement
“We believe that we are on the
face of the earth to make great
products and that’s not
changing.”
A vision statement is not available on Apple’s official website nor
on any other official platform.
In the official discussion forum of Apple, there is a mention of a
vision statement, but it can’t be claimed as the authentic vision
statement of the company.
Communities: Vision and Mission of Apple, Inc.
Mission Statement
“To [bring] the best user
experience to its customers
through its innovative
hardware, software, and
services.”
A mission statement is not available on Apple’s official website.
However, in the 2018 Annual Report, in the Business Strategy
section, this statement is mentioned in the beginning, and the
same is found in multiple places as a mission statement of the
company.
Apple Mission and Vision Statement Analysis
United States Securities and Exchange Commission: Apple Inc.
Annual Report
Values Today in Apple History: Apple Lays Out Its Core Company Values
Corporate Social Responsibility
(CSR)
The report available on Apple’s website in the Environment
section is entitled “Environmental Progress Report.”
For a focused look at how Apple is addressing environmental
issues, see Apple: Environmental Progress Report (Fiscal Year
2019).
Annual Report Apple’s Annual Report for the year 2019 is available on the
website, in the Investor Relations section.
United States Securities and Exchange Commission: Apple Inc.
Annual Report
Amazon
Items Links
Vision Statement A vision statement is not available on Amazon’s official website; in
some places, the mission statement is referred to as a vision
statement.
Items Links
Amazon Mission, Vision, and Values
Mission Statement
“To be Earth’s most customercentric company, where
customers can find and discover
anything they might want to
buy online, and endeavors [sic]
to offer its customers the
lowest possible prices.”
The mission statement of Amazon is available on its website.
Amazon: Come Build the Future With Us
Values Amazon’s Mission Statement and Core Values
Corporate Social Responsibility
(CSR)
Amazon’s CSR report is available on its website.
Sustainability: All In (September 2020)
Sustainability: Thinking Big (September 2019)
Annual Report Amazon’s annual report is available on multiple aggregator
platforms, but the most authentic source is the Amazon website
itself, in the subdomain dedicated to Amazon reports.
Investor Relations: Annual Reports, Proxies and Shareholder
Letters
2019 Amazon Annual Report
Toyota
Items Links
Vision Statement
Toyota’s global vision is
depicted using a picture of a
tree. Other websites and
Toyota’s annual report contain
a textual explanation of the
vision statement image.
Toyota Global Vision
Mission Statement “Toyota will
lead the future mobility society,
enriching lives around the world
with the safest and most
responsible ways of moving
people.”
Toyota’s website has three mission statements on it. However,
they read more like the philosophy of the company than as a
mission statement.
Toyota Global Vision
Values Toyota Mission and Vision Statement Analysis
Corporate Social Responsibility
(CSR)
Toyota’s CSR report is available on its website.
Toyota: Environmental Report
Toyota: Environmental Report 2020
Items Links
Annual Report Toyota: Annual Report 2019
Walmart
Items Links
Vision Statement
“Be the destination for
customers to save money, no
matter how they want to shop.”
Walmart’s vision statement is not available on its official website.
Walmart Mission and Vision Statement Analysis
Mission Statement
“To save people money so they
can live better.”
Walmart website doesn’t contain the mission statement, but on
their website, Sam Walton’s mission is quoted as the mission they
strive to advance.
The Walmart Digital Museum: A Global Company
Values Walmart Mission and Vision Statement Analysis
Corporate Social Responsibility
(CSR)
The Walmart CSR report is available on its website.
Walmart: 2019 Environmental, Social, and Governance Report
Annual Report Walmart’s annual report is available on its website in the Investors
section.
Walmart: Financial Information
Walmart 2019 Annual Report: Defining the Future of Retail
Walt Disney
Items Links
Vision Statement
“To be one of the world’s
leading producers and providers
of entertainment and
information.”
There is no mention of a vision statement on the company’s
website; however, on other websites the vision statement is
inferred from the company’s philosophy.
Disney Mission and Vision Statement Analysis
Mission Statement
“The mission of The Walt Disney
Company is to entertain, inform
and inspire people around the
globe through the power of
unparalleled storytelling,
reflecting the iconic brands,
creative minds and innovative
technologies that make ours the
world’s premier entertainment
company.”
The mission statement of Walt Disney is available in the website’s
About Us section.
About the Walt Disney Company: Our Mission
Values Disney Mission and Vision Statement Analysis
Corporate Social Responsibility
(CSR)
Disney’s CSR report is available on its website.
Items Links
The Walt Disney Company: 2019 Corporate Social Responsibility
Update
Annual Report Walt Disney’s annual report is available on its website in the section
on Investor Relations.
The Walt Disney Company: Investor Relations
The Walt Disney Company: Fiscal Year 2019 Annual Financial Report

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