Strategic Management, The Organizationâ€™s Purpose: Mission, Vision, Values, and Goals
1.Do some research in the library and on the internet, and find the following: a.5 criteria that comprise good (quality) Mission statements; andb.5 criteria that comprise good (quality) Vision statements.2.Visit the corporate website of the Coca-Cola Company, and read the organizationâ€™s Mission and Vision statements: http://www.coca-colacompany.com/our-company/mission-vision-values3.Using the specific criteria that you listed in Item #1 above, critique the Mission and Vision statements of the Coca-Cola Company as follows: a.Mission Statement: Is the organizationâ€™s Mission statement a â€œgoodâ€ Mission statement? Why or why not? Justify your answer using your 5 chosen criteria. Be specific!b.Vision Statement: Is the organizationâ€™s Vision statement a â€œgoodâ€ Vision statement? Why or why not? Justify your answer using your 5 chosen criteria. Be specific!4.Finally, find the companyâ€™s Values statement: Conclude your paper with an analysis of the companyâ€™s Values statement: What do Coca-Colaâ€™s values say about the organizationâ€™s sense of ethics?Your Case Assignment should be a minimum of 5 pages in length. You are required to use APA formatting and you are required to cite and reference your sources. There should be a minimum of three (3) reputable sources cited and referenced in your paper (at least two of your sources must be different from the sources provided you in the Background materials).â€ƒReferences:Tracy, B. (2015). Business strategy (The Brian Tracy Success Library). New York: AMACOM. Retrieved on 24 January 2018 from EBSCO-Ebook Collection.United States Air War College – National Defense University. (n.d.). Strategic vision. Strategic Leadership and Decision Making. Retrieved from http://www.au.af.mil/au/awc/awcgate/ndu/strat-ldr-dm/pt4ch18.htmlUniversity of Minnesota Libraries Publishing (2016). Mastering Strategic Management. Retrieved on 24 January 2018 at http://www.oercommons.org/courses/mastering-strategic-management/view Williams, L. S. (2008). The mission statement: A corporate reporting tool with a past, present, and future. Journal of Business Communications, 45(2), 94-119. Retrieved on 24 January 2018 from EBSCO-Business Source Complete.