Strategic Management, The Organization’s Purpose: Mission, Vision, Values, and Goals

In the Module 1 SLP, you will be considered a Strategic Management subject matter expert and will be asked to blog about important aspects of the Strategic management process and to provide examples to support your key arguments using current events pulled from a recent article from reputable sources (such as a trade journals, newspapers, or magazines such as the Wall Street Journal, The Economist, Business Week, or Forbes). For the Module 1 SLP, find a recent article that provides an example of an organization that appears to be successful (or that has been unsuccessful) in fulfilling its Mission, Vision, Values, or goals.Hint: Visit either ProQuest or EBSCO-Business Source Complete in the library. Type in “Mission Statements,” OR “Vision Statements” OR “Values Statements” OR “Goals” in the boxes provided. Then, click on “Subject” in the pull-down menu bar next to each. Be sure to click on “Trade Journals,” “Newspapers,” and/or “Magazines”. You will find plenty of sources from which to choose.Your main article(s) for your blog entry must be no older than 12 months. You may, of course, use older sources to support your discussion and analysis, however, the current event article serving as the main focus of your paper must be no more than 12 months old.Remember that you are playing the role of a business expert who is blogging in the context of Strategic Management. The key here is to convey to the public the importance of the Mission, Vision, and/or Values statements or organizational goals in a Strategic Management context. You will need to provide examples of an organization that has done particularly well (or one that has done poorly) in fulfilling its stated Mission, Vision, or Values statements, or its goals. Your SLP assignment should be a minimum of 2-3 pages in length. You are required to use APA formatting and you are required to cite and reference your sources. There should be a minimum of two reputable sources cited and referenced in your paper. Please make sure you review the assignment rubric prior to writing your assignment. References:Tracy, B. (2015). Business strategy (The Brian Tracy Success Library). New York: AMACOM. Retrieved on 24 January 2018 from EBSCO-Ebook Collection.United States Air War College – National Defense University. (n.d.). Strategic vision. Strategic Leadership and Decision Making. Retrieved from http://www.au.af.mil/au/awc/awcgate/ndu/strat-ldr-dm/pt4ch18.htmlUniversity of Minnesota Libraries Publishing (2016). Mastering Strategic Management. Retrieved on 24 January 2018 at http://www.oercommons.org/courses/mastering-strategic-management/view Williams, L. S. (2008). The mission statement: A corporate reporting tool with a past, present, and future. Journal of Business Communications, 45(2), 94-119. Retrieved on 24 January 2018 from EBSCO-Business Source Complete.

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