Review the rubric for assignment expectations.

Then address the following two questions:

  1. Companies used to organize and manage around the 4 P’s: product, place, promotion, and price. Today, some suggest that companies should organize and manage around the 4 C’s: customer value, lower costs, better convenience, and better communications. Discuss the potential effects and the benefits of such a shift in focus.
  2. What can a company do to ensure that its employees are aware of what CRM is and how it plans to implement this methodology?

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