RESEARCH VS. #FAKENEWSAssignment Overview

Crisis Management

Organizations can be subjected to bad press easily in this age of global communication. Offending groups of stakeholders or consumers can have lasting and widespread consequences for a company. An organization may be linked to a CEO, public figure, or celebrity brand endorser. When consumers hear about the individual, they automatically make a connection with the brand or organization and vice versa. This is advantageous when the “face of the company” is viewed positively. But when controversy strikes, that association can have a detrimental effect on the company and send it into crisis management.

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Module 3: SLP Readings

Delivering a Negative News Message

Crisis Communication Plan

A Look at Less-Publicized PR Crisis Communication Tips (2020)

Preemptively Planning for A PR Crisis: How to Protect Your Company (2020)

SLP Assignment

Find a spokesperson or leader of an organization who recently did or said something which reflected poorly on the entity. It may be a current news story or conduct internet searches for an incident (less than a year old).

You will write a 1-½ page report:

  • Provide a brief background of the incident and how the company was affected in the news, social media, etc.
  • Critique how the company reacted. This is your opinion as an affected party.

The report is written in 1st person.

SLP Expectations

Use the attached template (BUS303 SLP 3) to create your submission.

Your submission will include: 

  • Completed Template
  • BODY OF PAPER: 1-½ pages
  • TOTAL LENGTH: 3-½ pages (Cover page, BODY: 1-½ pages and 1-page Reference List)

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