research on Haier

This assignment requires your research on Haier by its web page (http://www.haier.com/ (Links to an external site.)), Google search, CWU library online database, and the following links. Please try to find the company’s strategic approaches and strategies. 

  • https://www.slideshare.net/MortezaAzari/haier-taking-a-chin (Links to an external site.)
  • https://www.ryerson.ca/~iri/papers/ypdu.pdf (Links to an external site.)
  • http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.560.9863&rep=rep1&type=pdf (Links to an external site.)

You may also want to check AMAZON.com to check its merchandise mix, price levels, and customer satisfaction. 

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With the collected information about Haier’s strategies, strategic approaches, product policies, pricing, advantages or disadvantages, and business issues, please make a good report about Haier’s strategies, strategic approaches, and advantages or disadvantages. Please do not forget to add your suggestions. 

Do not worry about format. I want to know your knowledge and strategic sense! Being creative and strategic is always welcome in my class!!!! I will appreciate your ideas!!! 

Rubric7 point rubric (2)

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