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Overview: You will research one or two well-known brands and discuss their competitive advantage with what you have learned in this course. 

Instructions: For this assignment, you will begin researching target markets and competitive advantages. 

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Choose one or two well-known brands and describe and discuss their target market(s), as well as how they established a competitive advantage in their marketplace. 

Requirements: • Two-page essay • APA format, including an in-text citation for referenced works • At least one brand 

References Required. 

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