Report of the supply chain management
SCM3230: Global Supply Chains Pg. 1 Course Project Guidelines Department of Supply Chain Management Asper School of Business University of Manitoba SCM323 0: GLOBAL SUPPLY CHAINS DETAILED INSTRUCTIONS FOR COURSE PROJECT Using the groups formed already , you are to act as consultants, and are requested to analyze the strategic development of ZoeFafa using the concepts learnt in this class and others in the program so far. The details about ZoeFafa is below: The company ZoeFafa is an African fashion accessory company . The company is very unique in that the designs carry a blend of African and international theme. Furthermore, the uniqueness of the products includes the use of special hand knots for its products, the good play of colors in its products, the high quality of raw materials used, the good finishing of each product, excellent packaging, and durability of products. ZoeFafa, officially founded in March 2011, started solely with shoe making. It was founded by Ms.
Fafa Amegah, who is passionate about fashion and style. Ms. Amegah is a graduate of the Arts School of the Kwame Nkrumah University of Science and Technology (KNUST) . Her motivation for this business began at an early age during her Senior High School but it w as not after the completion of her undergraduate studies that this idea became a reality. The shoemaking industry in Ghana is male dominated and not very accommodating for female entrepreneurs like herself. Even though this was the case, it never discouraged her. The other reason she got into this business was that she faced problems when shoe hunting. She recalls the frustrations she had to go through getting the perfect fit shoes with the right fashion. The company cu rrently lacks sufficient labor force. Due to this, there is sometimes delay in delivery of items, which affects taking up huge contracts. The company has so far trained two individuals in the shoe making business. These two SCM3230: Global Supply Chains Pg. 2 Course Project Guidelines individuals have moved on to est ablish successful businesses with the skill s they have acquired. Unfortunately, there has not been a good roll out plan in retaining them to work for the company. The company has customers in Poland, South Africa, Canada, USA, UK, Nigeria but has not been c onsistent mainly because of the difficulty in getting the products abroad. Vision The vision of the company is to be one of the lead ers in authentic African designs and trends in the world. Mission Its mission is to communicate Ghanaian fash ion through its clothing and accessories within Africa and the world. Products &Prices Some of the Products include: Beach sandals, Slippers, Catwalk footwear, Custom -made footwear, Ladies bags, Dinner wears, Hats / Caps, Jewelries, Wrist watches, Wrist bands, Be lts, Key holders, Beaded bracelets and many more. (Please see the exhibits for pictures of some of the products and sample prices ) Compare these two bracelets below A. B. Picture of the bracelet in A was taken in a shop in Canada. The cost of the bracelet is about 16 USD excluding taxes . The bracelet in picture B is from ZoeFafa with a price of GHS 50 which is equivalent to 8.6 USD. There is a difference i n quality and price. Sample B is of higher quality , superior design but lower in pr ice . SCM3230: Global Supply Chains Pg. 3 Course Project Guidelines Below are a few other products from ZoeFafa and their related prices: Clutches (61.00 USD) Bags for ladies (80.50 USD) Chara necklace (16.00 USD) SCM3230: Global Supply Chains Pg. 4 Course Project Guidelines Earring (13.00 USD) Virtuous Bride (36.42 USD) Butterfly Slippers (19.00 USD) Production The footwears are currently produced on demand from the front yard of the CEO’s home where she lives. An average footwear takes a minimum of 14 days to put together for delivery. Delivery is mostly done through c ourier services or in person, depend ing on the choice of clients. Marketing & Advertisement Social media forms one of the core advertisement platform for ZoeFafa. Regular posts are made on all the social media handles of the business. The official Facebook page is ZoeFafa on Facebook (https://web.facebook.com/ZoeFafa1) , @zoefafa1 on Twit ter and Instagram , via WhatsApp messenger and some local sites like Tonaton, OLX amongst others. These platforms have helped expand the network and customer database. Future Projections In the next five years, Ms. Fafa will want to see ZoeFafa breaking g rounds internationally and becoming very competitive in the global market by improving its supply chain. She SCM3230: Global Supply Chains Pg. 5 Course Project Guidelines will also want to see ZoeFafa products becoming one of the most sort after brand globally. The Task: As consultants you are hired to advise ZoeFaf a on how the company can expand internationally and how it can move into other areas to increase revenue and make it more sustainable. Using the concepts learnt in the class and others , prepare a report to address the challenges. Your responses should incl ude but not limited to : – Perform a SWOT analysis on ZoeFafa (i.e., internal supply chain operations and external business environment) – Proposed supply chain solutions to ZoeFafa – How to overcome the challenges of acquisition of raw materials . The raw materials are not readily available on the market as they require a long chain to transporting them from their source to the main cities, thereby leading to high cost of the materials and the end product. – Production and delivery of end product delays. ZoeF afa is currently run solely by the CEO with minimum help from some colleagues as there is not much funds to hire extra hands. As a result, there is production delays in the delivery of the end product to the client sometimes, thus limiting the business in taking up huge contracts. Detailed Instructions for Written Reports You must follow these guidelines carefully when preparing your course project. Marks may be deducted if you do not follow these guidelines: Please keep the original groups formed for the class The course project report MUST include the following (marks will be deducted if any one or more of the following item(s) is/are missing) : i) A cover page (with the course code and title, project’s title a nd the names and university numbers of group members) ii) Table of contents (with page numbers ) iii) Introduction (1 -2 pages) iv) Conclusion ( 1-2 pages) v) List of References (unlimited pages) SCM3230: Global Supply Chains Pg. 6 Course Project Guidelines The report should be 1,500 -1,700 words (excluding cover page, table of contents, bibliography and appendix; but including all maps, photos, figures and tables, if any ). The reports must be prepared in either UK or US English; You should submit the written report electronically to the instructor before the indicated deadline (please refer to the course outline for the deadline) to the course instructor via: Electronic copy: email@example.com and copy firstname.lastname@example.org email@example.com Plagiarism is a very serious academic off ence and will NOT be tolerated. Please be sure that you are following the guidelines below so as to avoid plagiarism. Bibliography and Quotation of S ources Basic idea: W henever you use information from a source, you should refer to it in the text itself (author, year) and put the full reference in the list of references and the end of your paper. You must follow these instructions carefully. Marks may be d educted if you do not follow these instructions. 1. Bibliography Why? ➢ The bibliographic address is the key to the source. ➢ The bibliography is an important criterion for the judgment of the scientific quality of the paper. Principles! ➢ Mention all used sources. ➢ Put the authors’ family name in alphabetical order. SCM3230: Global Supply Chains Pg. 7 Course Project Guidelines ➢ To ensure a quick consultation of the source the bibliographic address has to be complete. ➢ Use easy comprehensive abbreviation marks. ➢ Tables, graphics and figures have also full sources. ➢ Whe n you used more than one work of an author in your bibliography, classify them by year. Put an extra reference to sources with the same date. Example : (Struys, W. (2003a ): … ) ➢ Report the s pecific address and the date of the last review to electronic sourc es. 2. Quotation of sources in the text Why? ➢ Quote or restate, quotation of source is a necessary condition to avoid plagiarism. ➢ Paragraphs without quotation indicate personal findings. Principles! ➢ Mention between brackets the author (corporative author or interviewed person), the year and alternatively the page number. ➢ Quotations of sources in the text are all incorporated into the bibliography and vice versa. ➢ When you use more than one work of an author with the sam e date, indicate t his as well at the quotation in the text using the extra reference. Example : (Struys, 2003a, p . 35 -37) ➢ Referring to a newspaper article , without author , suffice to give the newspaper of corporative author, the date and pages. Example : (Times, 2004, p. 12 ) ➢ a) A book written by many authors is quoted as: Example : (Lelubre, Struys , Chung Choong Lon, 2003, p. 12 -15) b) When the nu mber of authors is bigger than 6 , mention only the first one: Example : (Hermans et al. , 2004, p. 18) ➢ When you consult to more than one book for a paragraph : Example : (Dowling, 1980, p. 392 ; Verheyen, 1993, p. 256) ➢ Referring to an electronic source happens the same way as with books or journals. The specific online address can be omitted in the quotation of the text. ➢ Use the same complete quotation in the text for tables, graphics and figures as been used in the bibliography. SCM3230: Global Supply Chains Pg. 8 Course Project Guidelines ➢ Watch out for the quota tion of an enumeration . When you copy a list from another author, make sure you mention the source on top of the list. This suggest that all the following belongs together. When you compose the list by yourself , every issue needs his own quotation of sourc e. SCM3230: Global Supply Chains Pg. 9 Course Project Guidelines How to Prepare Your Bibliography Source Type Outline Example Books Name author, initials first name, year of publishing between brackets (when nothing is mentioned: s.d. = sine dato), title in italic , alternatively book part, place of publishing (when nothing is mentioned: s.l. = sine loco), name of publishing house (when nothing is mentioned: s.n. = sine nomine), alternatively number of series, alternatively page number. Marshall, A. (1920): Principles of Economics, 1, London : Macmillan. Bornstein, M. (Ed.) (196 9): Comparative economic systems, models and cases , Homewood : R.D. Irwin. Reports In general, the s ame rules as a book should apply . Drewry Shipping Consultants (1998): Global Shipping Outlook 1999 , London: Drewry. Journal article s Name author, initials first name, year of publishing between brackets, title of article, title of journal in italic, volume, series number, page number. Mayer, W. (1981): ‘Theoretical Considerations on Negotiated Tariff Adjustments ’, Oxford Economic Papers 33 (1): 135 -153. Official publication s of sources of statistics, tables, graphics and figures Name of institution, alternatively country, year of publishing between brackets, title of publication in italic, place of publishing, name of publisher and alternatively and serial number. Ministry o f Foreign Affairs (France), (1936). Documents diplomatiques français 1871 -1914 , Paris : Imprimerie Nationale. Newspaper articles Author or corporative author, year between brackets, title of article, name of newspaper in italic , precise date. In t he event of a regular feature, mention it. Emmerij, L. (1990): ‘Big and Small are beautiful’, Podium in The Times, 5 May. Bombak, A. (1997): Bibliographic citations for computer files, 7 February, E -mail van Bombak@datalib.library.ualberta.ca SCM3230: Global Supply Chains Pg. 10 Course Project Guidelines Electronic sources Author or corporative author, date of last review, further add the information according to the source (book, journal, …) date when you last visited the site, specify the precise online location. Fredrickson, B. L. (2000, March 7) : ‘Cultivating positive emotions to optimize health and well -being ’. Prevention & Treatment , 3 , Article 0001a. Re trieved at 20 November 2001, from http://journals.apa.org/prevention/vol ume3/pre0030001a.html Bombak, A. (1997): ‘Bibliographic citations for computer files ’, 7 February, E -mail van Bombak@datalib.library.ualberta.ca Face -to-face or telephone conversations Author (person who has been interviewed), initials of first name, year between brackets, subject in italic, “(telephonically) interview with”, function of interviewed person, precise date, place of the interview. Coeck, C. (2003): Impact of containerisation on port development , interview with the senior official of Port Antwe rp, 20 February, Gemeentelijk Havenbedrijf Antwerp. SCM3230: Global Supply Chains Pg. 11 Course Project Guidelines Detailed Instructions for Group Presentations The course project will be presented ( about 20 minutes, +/ – 5 minutes ) during the tutorials , followed by 5 minutes of Q&A . The presentation topic must be the same as the task allocated to your group in the course project; The dates of presentation for different groups will be indicated in the course project sheets; All students within the group must present ; any students who do not present will get zero marks for the presentation part . Also. Students within the same group would receive the same grade. Thus, students should ensure that ALL the group members are actively contributing to the project; All presentations must be conducted in a respectable manner (although formal dressing is NOT necessary); It is assumed that you use Powerpoint (ppt or pptx ) for your presentation. Having say so, you are welcome to use any other presentation styles, e.g. , Prezi, posters, video , marketing samples/materials, etc., but the presentation must not be out -of-scope and lie within the indicated timeframe . If you need any equipment other than laptop computer, please inform the course instructor at least one week in advance ; To allow other students to get access to the presentation materials , the group which will present MUST send their (draft) presentation materials to Course Instructor 2 days before their respective presentation date . The Course Instructor will upload the pre sentation materials on UM Learn for other students to download; 5 MARKS WILL BE DEDUCTED IF YOU FAIL TO DO SO. Marks may be deducted if the presentation is t oo short or too long ( more than 35 minutes ; or less than 25 minutes ), or significantly out -of-scop e;