Qualitative and Quantitative Methods

Patrick, V. M., & Hagtvedt, H. (2012).“I don’t” versus “I can’t”: When empowered refusal motivates goal-directed behavior. Journal of Consumer Research, 39(2), 371-381. doi:10.1086/663212Using the databases and the Research Methods research guide in the Ashford University Library, locate and read peer-reviewed articles about the features of qualitative research and quantitative research. Also read the full text of the study you selected in Week One. Differentiate between qualitative and quantitative research methods and terminology. Specify which approach is used in the study. Explain whether the study is qualitative or quantitative by citing specific clues from the article, such as sample size, data collection techniques, the nature of the data collected, or the data analysis techniques used. Using information in the instructor guidance and Chapter 2 of the textbook, determine whether the research study you selected is non-experimental or experimental. Explain your reasoning.

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