Provide a 5 pages analysis while answering the following question:

Provide a 5 pages analysis while answering the following question: The President Barack Obama. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. This study, therefore, analyses the effect of the media coverage on the United tates incumbent president.

Obama has received negative media campaign in his bid for the presidency. This is shown by a report published that indicated that, during the 2012 campaign, of all the candidates, only one did not recieve a single week of positive media coverage. This candidate is the incumbent president Barack Obama. His negative coverage is attributed to several factors one of which is the criticism levelled against him by each of the republican contestants seeking for his position. Mitt Romney for instance in his criticism calls him a crony capitalist and accusses him of not understanding the passion of freedom. With very few days remaining to the republican party nominations, he did not mention any of his opponents in the party nominations. He was backed by his endorser , john McCain, who attacked his naming of three members to the National Labour Relations Board for appointing them without the approval of the congress. Romney went ahead to air that the process of appointment was un-American and termed it as apolitical payback. . These utterances in the presence of the media has portrayed the president negatively to the public. The study, basing on newspaper, television, radio and internet news outlets indicates that the media has subjected the incumbent more as a candidate than the president. It indicates that, since November, a larger proportion of Obama’s coverage approximately 63% was centred around political strategy and momentum. Foreign and domestic issues on the contrary recieved only 21%.

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A study by The Daily Beast reveals that from January to April, comparatively, Romney’s coverage by the media was twice focussed on the positive than Obama’s. In January, the proportions of the negative coverage outweighed the positives coverage in the range of 28 and 37 percentage points.&nbsp.

Another factor in which he was covered negatively was in his initiative of the foreign policy which included renewal of the troop surge in Afghanistan, negotiations on a new nuclear arm reduction treaty with Russia, joining the NATO operation in Libya, withdrawal of troops from Iraq, commencement of trade negotiations with China and the killing of Osama Bin Laden.

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