prepare and submit a paper on marketing strategy for the redevelopment of tottenham court road.

Your assignment is to prepare and submit a paper on marketing strategy for the redevelopment of tottenham court road. tal marketing according to Peattie (1992), who says Green Marketing should mix with any other marketing that a marketing manager would like to focus upon because Green Marketing is “The management process responsible for identifying, anticipating and satisfying the requirements of customers and society, in a profitable and sustainable way.” (p. 11). It is the high priority marketing of our generation. But Lovelock (2000) insists on service marketing, because continuous services are necessary in modern economy. He quotes Albrecht: “Ours is a service economy and it has been one for some time” (p. 1).

Fundamental strategic position of marketing in this context depends on the uncertainty created by present global trend. Such consideration “…has been attributed to the increased uncertainty that businessmen feel these days when they can contemplate the future – what will government intrusion, roaring inflation, or the sudden appearance of competition from abroad do to them next?” Weitz and Wensley (1984, p.1).

Don't use plagiarized sources. Get Your Custom Essay on
prepare and submit a paper on marketing strategy for the redevelopment of tottenham court road.
Just from $13/Page
Order Essay

Strategic Marketing suits here due to the importance and all-encompassing significance of the region involved. It is necessary because of the high level in which marketing is conducted and marketing here is aiming at a very long term commitment from customers. They are built-in spaces and immediate disposal or re-disposal is not possible. In many cases, it could be a life-time commitment with investment and cannot be taken lightly hence, time horizon has to be taken into consideration.

“Strategies last for long periods of time, while tactics have short durations. Strategic plans might have a ten year horizon, in contrast to annual marketing plans that deal primarily with tactical issues,” ibid (p.3).

Marketing under these circumstances cannot be abrupt due to its ongoing nature.

Calculate your order
Pages (275 words)
Standard price: $0.00
Client Reviews
4.9
Sitejabber
4.6
Trustpilot
4.8
Our Guarantees
100% Confidentiality
Information about customers is confidential and never disclosed to third parties.
Original Writing
We complete all papers from scratch. You can get a plagiarism report.
Timely Delivery
No missed deadlines – 97% of assignments are completed in time.
Money Back
If you're confident that a writer didn't follow your order details, ask for a refund.

Calculate the price of your order

You will get a personal manager and a discount.
We'll send you the first draft for approval by at
Total price:
$0.00
Power up Your Academic Success with the
Team of Professionals. We’ve Got Your Back.
Power up Your Study Success with Experts We’ve Got Your Back.
Live Chat+1(978) 822-0999EmailWhatsApp

Order your essay today and save 20% with the discount code GOODESSAY