prepare and submit a paper on integrated marketing communications.

Your assignment is to prepare and submit a paper on integrated marketing communications. The identification of a human with an animal is a common literary theme and the relationships with animals are used to symbolize key passages in a child’s life like integration into the society upon saving an animal from a bad situation (Lerner, Kalof, 1999). The animal double also portrays a character’s abuse of animals as the result of the abuse he or she has experienced. Animals are also symbolized as a loved one, as savior, as a threat, as a tool, as a victim, as a sex object, and as an object of wonder. Animal characters may make serious products like insurance less drab and at the same time add humor and lightheartedness to otherwise common products (Inglessis, McGavock & Korzenny, 2007). The use of non-human characters may not be appropriate for every category but it positions the product and differentiates it from competitors.

2. Innovation is essential to convert the dream into a marketable product. Innovation directs the leader to set challenging targets (Zien & Buckler, 1997). If marketing personnel is involved, the innovation will respond to either user needs or to competition (Moenaert & Souder, 1990). Innovative products have been found to be successful if marketing personnel is involved than those developed by the research and development department or the top management. Marketing communications theory which suggests that it is not enough to listen to the customer, it is essential to understand the customer (Olorunniwo, Hsu & Udo). If the product uses some new technology demand is definite to be created (Ettlie & Subramaniam, 2004).

Don't use plagiarized sources. Get Your Custom Essay on
prepare and submit a paper on integrated marketing communications.
Just from $13/Page
Order Essay

Every step has to be integrated and creating a demand would require a stepwise process involving information acquisition activities and evaluation points. Once the user needs have been identified it would be easier to create demand.&nbsp.

Calculate your order
Pages (275 words)
Standard price: $0.00
Client Reviews
4.9
Sitejabber
4.6
Trustpilot
4.8
Our Guarantees
100% Confidentiality
Information about customers is confidential and never disclosed to third parties.
Original Writing
We complete all papers from scratch. You can get a plagiarism report.
Timely Delivery
No missed deadlines – 97% of assignments are completed in time.
Money Back
If you're confident that a writer didn't follow your order details, ask for a refund.

Calculate the price of your order

You will get a personal manager and a discount.
We'll send you the first draft for approval by at
Total price:
$0.00
Power up Your Academic Success with the
Team of Professionals. We’ve Got Your Back.
Power up Your Study Success with Experts We’ve Got Your Back.
Live Chat+1(978) 822-0999EmailWhatsApp

Order your essay today and save 20% with the discount code GOODESSAY