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  1. Review information related to Patagonia’s corporate social responsibility and activism, as well as their mission, vision, and values. Use the following resources to help guide your research:
    • Patagonia’s Corporate Social Responsibility and Activism
    • Patagonia—Our Footprint
    • Patagonia—Mission, Vision, Values
  2. Based on your analysis of various financial records, identify common financial key performance indicators that likely align with Patagonia’s CSR initiatives and its mission, vision, and values. Remember you do not have access to Patagonia’s financial records, so you should look for common financial key performance indicators during your review of other companies’ financial records.
  3. Evaluate how Patagonia’s CSR activism has led to a better brand image and better financial results for them. In your evaluation, address the following question:
    1. What can your current company learn and apply from Patagonia in meeting its own KPIs?
  4. Guidelines for Submission

In a Word document, use double-spacing, 12-point Times New Roman font, and one-inch margins. This consulting report should be 2 pages in length and include references cited in APA format.

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