Please help with this assignment. Refer to the attachments. The highlights are listed below.

SWOT Analyses From Sales and Marketing
Strengths Weaknesses
Sales
Supports focus on people and profits
 High referral rate from existing customers
to their friends
 Ideation for new programs frequently
conducted with employees
 Ongoing implementation of employee
learning and growth
Requires increased focus on people and profits
 Limited retail network for redemption of loyalty
rewards/points
 High turnover of sales team
 Communication of new products not streamlined
 Limited diversity of market segments
Marketing
Supports focus on people and profits
 High retention of existing customers/
memberships
 High utilization of all membership
programs
 High customer satisfaction among existing
members
 Zero wait time for customer service
 Annual brand analysis/research
Requires increased focus on people and profits
 Slow development of digital content
creation/posting
 Low engagement of customers through social media
 Low brand image of loyalty program with potential
customers
 High turnover of marketing team
 Lack of focus on diversity in company and with
consumer groups
Opportunities Threats
Sales
Supports focus on people and profits
 Captures new market segments that have
previously not adopted brand
 Seeks strategic partnerships to improve
loyalty points redemption options
 Explores community‐based organizations
that identify with diverse consumer
groups
 Identifies new product development
opportunities for diverse consumer groups
Supports focus on planet and profits
 Explores suppliers for sustainable
packaging for products
Requires increased focus on people and profits
 Increased shareholder desire to invest in diverse
companies
 Increased pressure from shareholders to increase
diversity in workforce
 Increasing cost of administering points for loyalty
programs
Requires increased focus on planet and profits
 Industry pressuring companies to use post‐consumer
recycled plastics
Requires increased focus on people, planet, and profits
 Increased collaboration of consumer products
companies
Marketing
Supports focus on people and profits
 Hosts focus groups with diverse consumer
groups for product input
 Develops cause‐related marketing loyalty
program for points redemption options
 Redesigns all marketing using global
loyalty marketing agency
Requires increased focus on people and profits
 Industry leader/competitor increasing its focus on
diversity in marketing/social media
Requires increased focus on plant and profits
 Trend towards decreased environmental impact of
consumer products
Requires increased focus on people, planet, and profits
 Increased consumer desire to see companies focused
on philanthropy

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