Paw-friendly ice melt gets beefed-up package

“When Morton Salt introduced its Safe-T-Pet salt- and chloride-free ice melt product, the goal was to protect pets’ paws from the skin burns that can result from the salt used to de-ice winter streets and side-walks. Created with the help of veterinarians, the product was successful at both protecting their paws as well as eliminating the risk to their health from ingestion of traditional ice melt products.

Unfortunately though, Morton Salt wasn’t as successful at preventing the product’s pack aging from damage. The packaging for Safe-T-Pet Ice Melt, an 8-lb handled high-density polyethylene container, had a closure that sat above the shoulders of the bottle but did not cover the entire top of the bottle. Because of this, when other bottles were stacked on top of the container, the top load would cause crushing in the shoulders, resulting in quality issues and returns. In addition, the handle was not ergonomically friendly, making it difficult for some consumers to comfortably pour the product from the heavy container.

Don't use plagiarized sources. Get Your Custom Essay on
Paw-friendly ice melt gets beefed-up package
Just from $13/Page
Order Essay

In early 2015, Morton Salt approached Berlin Packaging to help them create a container that would improve its supply chain functionality as well as the visual presentation of the product. As Berlin Senior Account Executive Johanna Jost explains, Berlin designed a new closure that covers the entire top of the container to help distribute top load and prevent crushing. In addition, the durable HDPE container features chamfers from top to bottom that also help distribute weight more evenly.

“Because of the redesigned container’s increased column strength, the company saves money by removing corrugated in the shipping pack outs,” Jost notes.

The new design also includes a number of functional improvements, including a wider, grooved handle that easily accommodates bulky winter gloves and a custom polypropylene flip-top closure, which replaces the difficult-to-manoeuvrer wide-mouth screw top that was used previously. The new closure also has a larger sifting feature that allows more salt to flow out of the container during dispensing. While the new package is more robust for the retail supply chain, the redesigned die-cut pressure-sensitive label offers pet owners extra confidence, stating the ice melt is “Safer for Pets” and “Veterinarian Recommended.” It also includes an image of a young girl with her puppy on a clear and clean side-walk, showcasing exactly how the product works to allow pets to play freely.

The new 160-oz container is supplied by Humberline Packaging, while the new polypropylene closure is provided by Jatco. After Morton Salt switched its Safe-T-Pet Ice Melt product to the new container, it transitioned its other ice melt products, including Action Melt and Safe-T-Power, to the new packaging as well.”

Calculate your order
Pages (275 words)
Standard price: $0.00
Client Reviews
4.9
Sitejabber
4.6
Trustpilot
4.8
Our Guarantees
100% Confidentiality
Information about customers is confidential and never disclosed to third parties.
Original Writing
We complete all papers from scratch. You can get a plagiarism report.
Timely Delivery
No missed deadlines – 97% of assignments are completed in time.
Money Back
If you're confident that a writer didn't follow your order details, ask for a refund.

Calculate the price of your order

You will get a personal manager and a discount.
We'll send you the first draft for approval by at
Total price:
$0.00
Power up Your Academic Success with the
Team of Professionals. We’ve Got Your Back.
Power up Your Study Success with Experts We’ve Got Your Back.
error: Content is protected !!
Live Chat+1(978) 822-0999EmailWhatsApp

Order your essay today and save 20% with the discount code GOODESSAY