Follow guidelines provided in Chapter 6 of the David text to learn how to complete a SWOT Matrix. Use your Strategic-Planning Template to develop a SWOT Matrix for your company.
Include two strategies in each of the four (SO, ST, WT, WO) quadrants. Be specific regarding your strategies, avoiding generic terms such as forward integration. Include notation (for example, S4, T3) at the end of each strategy. Utilize the research you have completed on your selected case to date, including the company’s most recent quarterly report as given at the corporate website.