MODERN SUPPLY CHAINS
Module 1 – SLP
MODERN SUPPLY CHAINS
Returns and Reverse Logistics: Nightmare or Customer Loyalty Tool?
The great smartphone recall of 2016 meant that 2.5 million units were returned to the manufacturer from stores, consumers and warehouses. It was classified as a debacle from a marketing perspective with a huge hit to the brand and a cautionary tale that will grace many logistics textbooks for years to come.
Begin with the SLP background readings to learn about the implications of returns. Then move to expert or consultant publications written within the past three years. You may consider cross channel returns, costs, refurbishment, return material authorizations (RMAs), tracking, or outsourcing.
Provide a well-balanced assessment of what is required for reverse logistics and returns according to the readings and information from at least three experts (articles, interviews, presentations, etc.). You must include three different strategies/requirements. One strategy must focus on how a process supports the company’s brand loyalty among consumers.
NOTE: No resources should be more than three years old for this assignment because the industry is changing rapidly and the goal is to remain relevant throughout your career.
Module 1 SLP Background Readings
Recapturing Reverse Logistics Expenses Through Blockchain (2018)
The Rewards of Getting Returns and Reverse Logistics Right (2018)
Reducing Supply Chain Complexity & Reverse Logistics with a Single-Use $29 Tracker (2019)
Reducing Costs of Returns in the Omnichannel Supply Chain (2019)
Ecommerce Returns – The New UX Battlefield (2019)
How to use returns to build customer loyalty (2019)
Since you are engaging in research, be sure to cite and reference the sources in APA format. The paper should be written in the third person; this means words like “I,” “we,” and “you” are not appropriate. For more information see First vs. Third Person. The excessive use of quotes or unoriginal content will directly impact performance since it suggests lack of comprehension and indicates that a student may not have mastered the concepts.
SLP Assignment Expectations
Use the attached APA-formatted template (LOG501 SLP1) to create your submission.
Your submission will include:
- Trident’s cover page
- Your 3-page paper with APA citations (2- or 3-sentence introduction, body, 2- or 3-sentence conclusion)
- The reference list page in APA format