MARKETING AND STRATEGY
International Business Module 4 SLP
This is your 2-3 sentence introduction. No heading is required. Remember to always indent the first line of a paragraph (use the tab key). The margins, font size, spacing, and font type (bold or plain) are set in APA format. While you may change the names of the headings and subheadings, do not change the font or style of font. This introduction should provide a quick overview of the topic discussed.
We looked at exporting as a way to enter a foreign market. Buying a company is another option, but for this assignment, you’ll look at licensing and franchising as entry strategies for international markets.
Present the advantages and disadvantages of using licensing as a market entry strategy. Give examples of companies from two different countries that use licensing as a global marketing strategy. (1 page)
Present the advantages and disadvantages of franchising as a market entry strategy. Give examples of companies from two different countries that use licensing as a global marketing strategy. (1 page)
Research using mainly articles primarily from Trident Library’s full-text databases like (Academic Search Complete, Business Source Complete and/or Proquest Central). Do not use any quotations.
Since you are engaging in research, be sure to cite and reference the sources in APA format. The paper should be written in third person; this means words like “I”, “we”, and “you” are not appropriate. For more information see Differences Between First and Third Person. NOTE: failure to use the specific, required research with accompanying citations will result in reduced scoring (no higher than 75%) for all components of the grading rubric.
This is your 2-3 sentence conclusion. Remember this is the last thing your reader will hear.
This listing should be in alphabetical order. Below are a few examples of reference list entries. The following list needs to be removed before you submit the paper.
Journal in online library(be sure that you give the specific library database for journal articles that you have retrieved from the library, e.g., Proquest, EBSCO – Academic Search Complete, EBSCO – Business Source Complete, IBISWorld, etc.):
Last name, Initials. (yyyy of journal volume). Title of article. Title of Journal, volume
number,(issue number), pages. Retrieved from [insert name of library database]
Borgerson, J. L., Schroeder, J. E., Escudero Magnusson, M., & Magnusson, F. (2009).
Corporate communication, ethics, and operational identity: A case study of Benetton. Business Ethics: A European Review, 18(3), 209-223. Retrieved from Proquest.
Book in online library:
Last name, Initials. (yyyy published). Book title. Retrieved from [insert name of library
Johnson, R. A. (2009). Helping really fat dogs. Retrieved from EBSCO eBook Collection.
Newspaper in online library:
Author last name, first initial. (YYYY, MM DD). Name of article. Title of Newspaper,
pages. Retrieved from [name of library database].
Dee, J. (2007, December 23). A toy maker’s conscience. New York Times Magazine, 34-39.
Retrieved from EBSCO – Academic Source Complete.
APA end reference for a website – with author:
Author. (Year [use n.d. if not given]). Article or page title.
Larger Publication Title. Retrieved from https://urladdress
Shiva, V. (2006, February 12). Bioethics: A third world issue. Nativeweb. Retrieved
APA end reference for a website – with no author:
Title of article. (Year [use n.d. if not given]). Website Title. Retrieved from
Media giants. (2014). Frontline: The Merchants of Cool. Retrieved from