Leadership Presentation Scoring Guide

Percentage of Course Grade: 15%.

CRITERIA	NON-PERFORMANCE	BASIC	PROFICIENT	DISTINGUISHED
Describe relevant general business concepts relating to business planning, organizational goals and objectives, and key performance indicator targets. 15%	Does not describe relevant general business concepts relating to business planning, organizational goals and objectives, and key performance indicator targets.	Identifies but does not describe relevant general business concepts relating to business planning, organizational goals and objectives, and key performance indicator targets.	Describes relevant general business concepts relating to business planning, organizational goals and objectives, and key performance indicator targets.	Analyzes relevant business concepts relating specifically to the importance of business planning, organizational goals and objectives, and key performance indicator targets.
Describe the planning process for, and key components of, a business, technology, and marketing plan. 14%	Does not describe the planning process for, and key components of, a business, technology, and marketing plan.	Identifies but does not describe the planning process for, and key components of, a business, technology, and marketing plan.	Describes the planning process for, and key components of, a business, technology, and marketing plan.	Analyzes the planning process for, and key components of, a business, technology, and marketing plan that is well supported with scholarly evidence.
Develop best practices for creation of a business plan that aligns to organizational goals. 14%	Does not develop best practices for creation of a business plan that aligns to organizational goals.	Describes but does not develop best practices for creation of a business plan that aligns to organizational goals.	Develops best practices for creation of a business plan that aligns to organizational goals.	Develop best practices for creation of a business plan that aligns to organizational goals and that is well supported with scholarly evidence.
Develop a business planning model and illustration. 14%	Does not develop a business planning model and illustration.	Develops a business planning model and illustration; however, the model lacks clarity or is incomplete.	Develops a business planning model and illustration.	Develops a comprehensive business planning model and illustration that is clear and well supported with scholarly evidence.
Explain how the planning process applies to key business support functions for management, information technology, and marketing. 14%	Does not explain how the planning process applies to key business support functions for management, information technology, and marketing.	Explains a planning process that is missing key linkages in application to business support functions for management, information technology, and marketing.	Explains how the planning process applies to key business support functions for management, information technology, and marketing.	Analyzes how the planning process applies to key business support functions for management, information technology, and marketing; the analysis is well supported with scholarly evidence.
Create a presentation that accurately summarizes the main points; is professional, clear, and concise; and makes appropriate use of graphics and images. 14%	Does not create a presentation that accurately summarizes the main points; is professional, clear, and concise; and makes appropriate use of graphics and images.	Creates a presentation that summarizes some of the main points or that lacks clarity, conciseness, or professional use of graphics and images.	Creates a presentation that accurately summarizes the main points; is professional, clear, and concise; and makes appropriate use of graphics and images.	Creates a presentation that accurately summarizes the main points; is professional, clear, and concise; and makes appropriate use of graphics and images; and in which the presenter displays a professional appearance and speaking style.
Convey purpose, in an appropriate tone and style, incorporating supporting evidence and adhering to organizational, professional, and scholarly writing standards. 15%