Justification for the Selection of the Artifact

I need help creating a thesis and an outline on Justification for the Selection of the Artifact. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. The commercial focuses on the difference of understanding of the phrase like a girl to men, teen girls, young boys and girls. The young girls under ten do not see this phrase as an insult since they have not been exposed to stereotypes and sexism that surround women. One little girl even says “I do not know if it is good or bad but it sounds like a bad thing like you are trying to humiliate someone.”

Justification for the Selection of the Artifact

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The advertisement is an artifact, a cultural product in itself. This advertisement concentrates on one of the things that almost everyone has undergone. You throw like a girl or you run like a girl! These words were thrown at us by classmates or even parents to their children. In this advertisement, strong emotional appeals are used to empower girls to show them by showing that this phrase is not negative but instead shows them how it is amazing to be a girl. strong tough and passionate. Since Always produces menstrual products for girls and young women their primary message is directed to this group of audience. By showing young women in their ad, and younger girls they have made the advertisement relatable to the audience. It is easy to imagine oneself, a friend, daughter, or sister in the same position as the girls in the advertisement video. This advertisement is aimed at marketing towards the parents of the young girls since they are interested in their daughters’ happiness, seeing them self-confident and respected in the society.

The process of any kind of artifact is to identify the manifold although in a limited number of probabilities and options that are available in the context and then determine the possibility of having the desired audience response (Kaufer and Brian). This is exactly what Always is doing in this advertisement. It uses logos, ethos, and pathos throughout the commercial extensively. Additionally, the tone of the message, as well as the kairos of the situation, is a major contribution to the relevance of the message. To a rhetorician, any kind of persuasive endeavor like the one employed in the advertisement is like chess.

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