Introduction to Corporate Foresight

Overview
We began this course with a question: “How can we identify which businesses are great?”
In attempting to answer this, we have explored a number of concepts and tools that investors and financial
managers have at their disposal. As we looked at these, we found that two terms, Value and Growth, were
frequently used to refer to two broad ways of characterizing companies and investment approaches, but we
noted that neither is mutually exclusive of the other in identifying a great company.
This assignment invites you to consider how these terms apply to Salesforce.com, and how one or the other
may be a better descriptor of certain products or services of the business, depending on how one views the
playing field in which the company competes. As you engage in this assignment, you will draw on financial
facts presented in the report to formulate and defend your position. Merely presenting a number, ratio or trend
will not be sufficient to earn a high grade.
Instructions
To complete this assignment, you will need to:
• Re-read the analyst report “May the Force be With You: Wide-Moat Salesforce.com is the Newest
Software Empire”
• Read a section from the Salesforce.com: 2016 Annual Report, which is available in Weeks 8 and 9 of
your online course. Read Pages 3-11.
• Review additional Salesforce.com valuation and financial data available on Morningstar.com by
visiting this link: http://www.morningstar.com/stocks/XNYS/CRM/quote.html
Also, you will find it helpful to review the Moat Analysis and Value Creation Checklist, and the Value
Investing and Growth Investing Checklist, as the categories for the questions below are summarized in
those checklists.
This assignment is organized around the FIVE areas of analysis in the “May the Force be With You: WideMoat Salesforce.com is the Newest Software Empire” report. Refer to each section of the report as
identified below and answer the questions that follow:

  1. Review the section on “CRM Opportunity”
    a. In what stage of the Competitive Life Cycle is the company?
    b. What are the most significant barriers to entry that competitors face? Explain.
  2. Review the section on “Sales CloudAnalysis”
    a. What are the 5 key moat considerations that Salesforce.com must address in this market?
    b. Which of these are most important? Explain.
    JWI 531: Financial Management II
    Assignment 1
    © Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further
    distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This course guide is subject to change based on
    the needs of the class.
    JWI 531 – Assignment 1 (1184) Page 2 of 4
  3. Review the section on “Service CloudAnalysis”
    a. Briefly summarize how Porter’s Five Forces apply to this market.
    b. What are the most important competitive advantages that Salesforce.com has in this market?
    Explain.
  4. Review the section on “Marketing CloudAnalysis”
    a. Briefly summarize the Lay of the Land in this market.
    b. What are the most important customer advantages (product attributes, horizontal
    differentiation, etc.) to doing business with Salesforce.com? Explain.
  5. Review the section on “Commerce CloudAnalysis”
    a. What technology or process disruptions/disintegrations exist that could create challenges in
    this market?
    b. Which of these present the most realistic threats/opportunities? Explain.
    Submission Requirements
    • Your work for this assignment is to be submitted in the format of an academic paper, including: cover
    page, executive summary, body, conclusion and references.
    • The length of the body of your paper is to be between of 5 and 8 pages (double-spaced using 12-
    point font).
    • Note that each topic of analysis has an (a) and (b) component to it.
    o For the first part (a), you are expected to provide a BRIEF SUMMARY in response to the
    question. This requires you to correctly identify the position in the analyst report and to
    craft a synopsis showing that you understand the facts of the author’s position.
    o For the second part (b), you must present and defend YOUR POSITION. Your opinion may
    be in line with positions held in the report or they may differ. What is most important is that
    your responses show you are thinking about what you are reading and that you are applying
    appropriate financial tools and concepts to explain why you hold the opinions you do.
    o You are encouraged to use charts, graphs, ratios, and figures in each section to defendyour
    position.
    o As a general guide, each section of your paper should be approximately 1/3 for part (a) and
    2/3 for part (b).
    • For each of the five topics above, you must include at least one additional resource to support your
    position. These resources can include:
    o The textbooks from the course
    o http://www.morningstar.com/stocks/XNYS/CRM/quote.html
    o Salesforce.com Annual Report
    o Recent news articles
    JWI 531: Financial Management II
    Assignment 1
    © Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further
    distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This course guide is subject to change based on
    the needs of the class.
    JWI 531 – Assignment 1 (1184) Page 3 of 4
    RUBRIC: Assignment 1
    CRITERIA Unsatisfactory Low Pass Pass High Pass Honors
  6. CRM
    Opportunity
    Analysis
    Weight: 15%
    No clear
    summary of the
    “competitive life
    cycle” of CRM
    opportunity; no
    opinion or
    analysis on
    barriers to entry
    Clear summary
    of the
    “competitive life
    cycle” of CRM
    opportunity;
    plus opinion on
    barriers to
    entry, but no (or
    unsatisfactory
    or incomplete)
    Clear summary of
    the “competitive
    life cycle” of CRM
    opportunity; plus
    opinion on
    barriers to entry,
    basic analysis to
    support opinion
    Clear summary of
    the “competitive life
    cycle” of CRM
    opportunity; clear
    opinion on barriers
    to entry plus wellexplained rationale
    to support opinion
    Plus, very welldeveloped
    analysis
    bringing
    significant new
    insights to
    support position
  7. Sales Cloud
    Opportunity
    Analysis
    Weight: 15%
    No clear
    summary of the
    “five key moat
    considerations;”
    no opinion or
    analysis on
    which are most
    important
    Clear summary
    of the “five key
    moat
    considerations;”
    but no opinion
    or analysis on
    which are most
    important
    Clear summary of
    the “five key moat
    considerations;”
    plus opinion or
    analysis on which
    are most
    important; basic
    analysis to support
    opinion
    Clear summary of
    the “five key moat
    considerations;”
    plus opinion or
    analysis on which
    are most important;
    plus well-explained
    rationale to support
    opinion
    Plus, very welldeveloped
    analysis bringing
    significant new
    insights to
    support position
  8. Service
    Cloud
    Opportunity
    Analysis
    Weight: 15%
    No clear
    summary of how
    “Porter’s Five
    Forces” apply;
    no opinion or
    analysis on
    most important
    competitive
    advantage
    Clear
    summary of
    how “Porter’s
    Five Forces”
    apply, but no
    opinion or
    analysis on
    most important
    competitive
    advantage
    Clear summary
    of how “Porter’s
    Five Forces”
    apply, plus
    opinion on most
    important
    competitive
    advantage; basic
    analysis to
    support opinion
    Clear summary of
    how “Porter’s Five
    Forces” apply, plus
    opinion on most
    important
    competitive
    advantage; wellexplained rationale
    to support opinion
    Plus, very welldeveloped
    analysis
    bringing
    significant new
    insights to
    support position
  9. Marketing
    Cloud
    Opportunity
    Analysis
    Weight: 15%
    No clear
    summary of
    “Lay of the
    Land”; no
    opinion or
    analysis on
    most important
    customer
    advantages
    Clear summary
    of “Lay of the
    Land” but no
    opinion or
    analysis on
    most important
    customer
    advantages
    Clear summary of
    “Lay of the Land”
    plus opinion on
    most important
    customer
    advantages; basic
    analysis to support
    opinion
    Clear summary of
    “Lay of the Land”
    plus opinion on
    most important
    customer
    advantages; wellexplained rationale
    to support opinion
    Plus, very welldeveloped
    analysis
    bringing
    significant new
    insights to
    support position
    JWI 531: Financial Management II
    Assignment 1
    © Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further
    distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This course guide is subject to change based on
    the needs of the class.
    JWI 531 – Assignment 1 (1184) Page 4 of 4
    CRITERIA Unsatisfactory Low Pass Pass High Pass Honors
  10. Commerce
    Cloud
    Analysis”
    Weight: 15%
    No clear
    summary of
    disruptors or
    disintegrations;
    no opinion or
    analysis on
    most realistic
    threats or
    opportunities
    Clear summary
    of disruptors or
    disintegrations;
    but no opinion
    or analysis on
    most realistic
    threats or
    opportunities
    Clear summary of
    disruptors or
    disintegrations;
    opinion on most
    realistic threats or
    opportunities;
    basic analysis to
    support opinion
    Clear summary of
    disruptors or
    disintegrations;
    opinion on most
    realistic threats or
    opportunities; wellexplained rationale
    to support opinion
    Plus, very welldeveloped
    analysis
    bringing
    significant new
    insights to
    support position
  11. Quality of
    Writing and
    Organization of
    Deliverable
    Weight: 25%
    Reader is
    unable to
    follow the
    student’s
    discussion or
    logic
    Reader is able
    to follow the
    discussion and
    logic but
    organization is
    inconsistent
    and/or poorly
    formatted
    Logics is clear;
    student uses
    conventions
    outlined in
    Instructions: Title,
    Executive
    Summary, Body of
    the paper includes
    headings and
    subheadings
    Plus, includes
    accurate, visual
    supports such as
    charts, tables
    and/or and
    addendums
    Plus, spells,
    constructs
    sentences,
    uses grammar
    and punctuates
    correctly in
    keeping with
    the
    expectations of
    senior
    executive

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