Assigment for IN_THE_MIDDLE_OF_NIGHT

Please find the file attached.

Please answer two (2) out of the three essay questions below(Each question should be at least 1 page, total of 2 pages). You must address both parts in each question. Your answers should be precise, concise and include appropriate examples to clarify your arguments. Also, the answers should be related to the international 4 P’s.

DQ1. (a) What special Distribution Challenges exist in many international markets like Japan? Discuss at least two (2) distribution channel options available to non-Japanese firms when they market their products in that country.

(b) Pay a visit to a local Starbucks (no purchase necessary) and make a few notes about the store’s “atmospherics”(http://www.businessdictionary.com/definition/atmospherics.html).Explain whether the company would need to make any changes in its store atmospherics when entering the Brazilian market. Justify your answer by referring to specific Global Marketing concepts & principles.

[HINT: Some online research is needed; review the basic socio-cultural and other characteristics of Brazil by visiting The CIA World Factbookwebsite]

DQ2. (a) After viewing the latest H&M TV Spot (http://www.ispot.tv/ad/7hdF/h-and-m-summer-starts-now-featuring-doutzen-kroes-adriana-lima) promoting the store’s swimwear collection for Summer 2015, discuss whether the company would need to modify this advertisement in order to use it in (i) South Africa; (ii) India, and (iii) Turkey. Explain
why

in each case.

[HINT: Some online research is needed; review the basic socio-cultural and other characteristics of South Africa; India, and Turkey by visiting The CIA World Factbookwebsite]

(b) What is Dumping? Explain the concept and why/how it’s practiced.

DQ3. (a) Choose a specific item marketed by a well-known US fashion brand that you are familiar with/like. Explain how you will be setting the price for this item if you were to market it in Mexico.

[HINT: Some online research is needed; review the basic economic and other characteristics of Mexico by visiting The CIA World Factbook website]

(b) How can a company manage a negative
Country of Origin perception? Which are the opportunities of a positive
Country of Origin perception?

GOOD LUCK!

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