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In this assignment, you are to use the same corporation you selected and focused on for Assignment 1.
Grading for this assignment will be based on answer quality, logic / organization of th
language and writing skills, using the following rubric.
Points: 125 Assignment 2: External and Internal Environments
Criteria
Unacceptable
Below 60% F
Meets
Minimum
Expectations
60-69% D
Fair
70-79% C
Proficient
80-89% B
Exemplary
90-100% A
- Choose the
two (2)
segments of
the general
environment
that would
rank highest
in their
influence on
the
corporation
you chose.
Assess how
these
segments
affect the
corporation
you chose
and the
industry in
which it
operates.
Weight: 10%
Did not submit
or incompletely
chose the two
(2) segments of
the general
environment
that would rank
highest in their
influence on
the corporation
you chose. Did
not submit or
incompletely
assessed how
these
segments affect
the corporation
you chose and
the industry in
which it
operates.
Insufficiently
chose the two
(2) segments
of the general
environment
that would
rank highest in
their influence
on the
corporation
you chose.
Insufficiently
assessed how
these
segments
affect the
corporation
you chose and
the industry in
which it
operates.
Partially
chose the two
(2) segments
of the general
environment
that would
rank highest
in their
influence on
the
corporation
you chose.
Partially
assessed how
these
segments
affect the
corporation
you chose
and the
industry in
which it
operates.
Satisfactorily
chose the two
(2) segments
of the general
environment
that would
rank highest
in their
influence on
the
corporation
you chose.
Satisfactorily
assessed how
these
segments
affect the
corporation
you chose
and the
industry in
which it
operates.
Thoroughly
chose the two
(2) segments
of the general
environment
that would
rank highest
in their
influence on
the
corporation
you chose.
Thoroughly
assessed how
these
segments
affect the
corporation
you chose
and the
industry in
which it
operates.
2.
Considering
the five (5)
forces of
competition,
choose the
two (2) that
you estimate
are the most
significant for
the
corporation
you chose.
Evaluate how
well the
company has
addressed
these two (2)
forces in the
recent past.
Weight: 15%
Did not submit
or incompletely
chose the two
(2) that you
estimate are
the most
significant for
the corporation
you chose. Did
not submit or
incompletely
evaluated how
well the
company has
addressed
these two (2)
forces in the
recent past.
Insufficiently
chose the two
(2) that you
estimate are
the most
significant for
the corporation
you chose.
Insufficiently
evaluated how
well the
company has
addressed
these two (2)
forces in the
recent past.
Partially
chose the two
(2) that you
estimate are
the most
significant for
the
corporation
you chose.
Partially
evaluated
how well the
company has
addressed
these two (2)
forces in the
recent past.
Satisfactorily
chose the two
(2) that you
estimate are
the most
significant for
the
corporation
you chose.
Satisfactorily
evaluated
how well the
company has
addressed
these two (2)
forces in the
recent past.
Thoroughly
chose the two
(2) that you
estimate are
the most
significant for
the
corporation
you chose.
Thoroughly
evaluated
how well the
company has
addressed
these two (2)
forces in the
recent past.
mind, predict
what the
company
might do to
improve its
ability to
address these
forces in the
near future
Weight: 15%
the company
might do to
improve its
ability to
address these
forces in the
near future.
might do to
improve its
ability to
address these
forces in the
near future.
company
might do to
improve its
ability to
address these
forces in the
near future.
company
might do to
improve its
ability to
address these
forces in the
near future.
company
might do to
improve its
ability to
address these
forces in the
near future. - Assess the
external
threats
affecting this
corporation
and the
opportunities
available to
the
corporation.
Give your
opinions on
how the
corporation
should deal
with the most
serious threat
and the
greatest
opportunity.
Justify your
answer.
Weight: 15%
Did not submit
or incompletely
assessed the
external threats
affecting this
corporation and
the
opportunities
available to the
corporation.
Did not submit
or incompletely
gave your
opinions on
how the
corporation
should deal
with the most
serious threat
and the
greatest
opportunity. Did
not justify your
answer.
Insufficiently
assessed the
external
threats
affecting this
corporation
and the
opportunities
available to the
corporation.
Insufficiently
gave your
opinions on
how the
corporation
should deal
with the most
serious threat
and the
greatest
opportunity.
Insufficiently
justified your
answer.
Partially
assessed the
external
threats
affecting this
corporation
and the
opportunities
available to
the
corporation.
Partially gave
your opinions
on how the
corporation
should deal
with the most
serious threat
and the
greatest
opportunity.
Partially
justified your
answer.
Satisfactorily
assessed the
external
threats
affecting this
corporation
and the
opportunities
available to
the
corporation.
Satisfactorily
gave your
opinions on
how the
corporation
should deal
with the most
serious threat
and the
greatest
opportunity.
Satisfactorily
justified your
answer.
Thoroughly
assessed the
external
threats
affecting this
corporation
and the
opportunities
available to
the
corporation.
Thoroughly
gave your
opinions on
how the
corporation
should deal
with the most
serious threat
and the
greatest
opportunity.
Thoroughly
justified your
answer. - Give your
opinion on the
corporation’s
greatest
strengths and
most
significant
weaknesses.
Choose the
strategy or
tactic the
corporation
should select
to take
maximum
advantage of
its strengths,
and the
strategy or
tactic the
corporation
should select
to fix its most
Did not submit
or incompletely
gave your
opinion on the
corporation’s
greatest
strengths and
most significant
weaknesses.
Did not submit
or incompletely
chose the
strategy or
tactic the
corporation
should select to
take maximum
advantage of
its strengths,
and the
strategy or
tactic the
corporation
Insufficiently
gave your
opinion on the
corporation’s
greatest
strengths and
most
significant
weaknesses.
Insufficiently
chose the
strategy or
tactic the
corporation
should select
to take
maximum
advantage of
its strengths,
and the
strategy or
tactic the
corporation
Partially gave
your opinion
on the
corporation’s
greatest
strengths and
most
significant
weaknesses.
Partially
chose the
strategy or
tactic the
corporation
should select
to take
maximum
advantage of
its strengths,
and the
strategy or
tactic the
corporation
Satisfactorily
gave your
opinion on the
corporation’s
greatest
strengths and
most
significant
weaknesses.
Satisfactorily
chose the
strategy or
tactic the
corporation
should select
to take
maximum
advantage of
its strengths,
and the
strategy or
tactic the
corporation
Thoroughly
gave your
opinion on the
corporation’s
greatest
strengths and
most
significant
weaknesses.
Thoroughly
chose the
strategy or
tactic the
corporation
should select
to take
maximum
advantage of
its strengths,
and the
strategy or
tactic the
corporation
Weight: 15% not submit or
incompletely
justified your
choices.
Insufficiently
justified your
choices.
Partially
justified your
choices.
Satisfactorily
justified your
choices.
Thoroughly
justified your
choices. - Determine
the company’s
resources,
capabilities,
and core
competencies.
Weight: 15%
Did not submit
or incompletely
determined the
company’s
resources,
capabilities,
and core
competencies.
Insufficiently
determined the
company’s
resources,
capabilities,
and core
competencies.
Partially
determined
the company’s
resources,
capabilities,
and core
competencies.
Satisfactorily
determined
the company’s
resources,
capabilities,
and core
competencies.
Thoroughly
determined
the company’s
resources,
capabilities,
and core
competencies. - 3
references
Weight: 5%
No references
provided
Does not meet
the required
number of
references; all
references
poor quality
choices.
Does not
meet the
required
number of
references;
some
references
poor quality
choices.
Meets number
of required
references; all
references
high quality
choices.
Exceeds
number of
required
references; all
references
high quality
choices. - Clarity,
writing
mechanics,
and formatting
requirements
Weight: 10%
More than 8
errors present
7-8 errors
present
5-6 errors
present
3-4 errors
present
0-2 errors
present
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