In this assignment, you are to use the same corporation you selected and focused on for Assignment 1.

Grading for this assignment will be based on answer quality, logic / organization of th
language and writing skills, using the following rubric.
Points: 125 Assignment 2: External and Internal Environments
Criteria
Unacceptable
Below 60% F
Meets
Minimum
Expectations
60-69% D
Fair
70-79% C
Proficient
80-89% B
Exemplary
90-100% A

  1. Choose the
    two (2)
    segments of
    the general
    environment
    that would
    rank highest
    in their
    influence on
    the
    corporation
    you chose.
    Assess how
    these
    segments
    affect the
    corporation
    you chose
    and the
    industry in
    which it
    operates.
    Weight: 10%
    Did not submit
    or incompletely
    chose the two
    (2) segments of
    the general
    environment
    that would rank
    highest in their
    influence on
    the corporation
    you chose. Did
    not submit or
    incompletely
    assessed how
    these
    segments affect
    the corporation
    you chose and
    the industry in
    which it
    operates.
    Insufficiently
    chose the two
    (2) segments
    of the general
    environment
    that would
    rank highest in
    their influence
    on the
    corporation
    you chose.
    Insufficiently
    assessed how
    these
    segments
    affect the
    corporation
    you chose and
    the industry in
    which it
    operates.
    Partially
    chose the two
    (2) segments
    of the general
    environment
    that would
    rank highest
    in their
    influence on
    the
    corporation
    you chose.
    Partially
    assessed how
    these
    segments
    affect the
    corporation
    you chose
    and the
    industry in
    which it
    operates.
    Satisfactorily
    chose the two
    (2) segments
    of the general
    environment
    that would
    rank highest
    in their
    influence on
    the
    corporation
    you chose.
    Satisfactorily
    assessed how
    these
    segments
    affect the
    corporation
    you chose
    and the
    industry in
    which it
    operates.
    Thoroughly
    chose the two
    (2) segments
    of the general
    environment
    that would
    rank highest
    in their
    influence on
    the
    corporation
    you chose.
    Thoroughly
    assessed how
    these
    segments
    affect the
    corporation
    you chose
    and the
    industry in
    which it
    operates.
    2.
    Considering
    the five (5)
    forces of
    competition,
    choose the
    two (2) that
    you estimate
    are the most
    significant for
    the
    corporation
    you chose.
    Evaluate how
    well the
    company has
    addressed
    these two (2)
    forces in the
    recent past.
    Weight: 15%
    Did not submit
    or incompletely
    chose the two
    (2) that you
    estimate are
    the most
    significant for
    the corporation
    you chose. Did
    not submit or
    incompletely
    evaluated how
    well the
    company has
    addressed
    these two (2)
    forces in the
    recent past.
    Insufficiently
    chose the two
    (2) that you
    estimate are
    the most
    significant for
    the corporation
    you chose.
    Insufficiently
    evaluated how
    well the
    company has
    addressed
    these two (2)
    forces in the
    recent past.
    Partially
    chose the two
    (2) that you
    estimate are
    the most
    significant for
    the
    corporation
    you chose.
    Partially
    evaluated
    how well the
    company has
    addressed
    these two (2)
    forces in the
    recent past.
    Satisfactorily
    chose the two
    (2) that you
    estimate are
    the most
    significant for
    the
    corporation
    you chose.
    Satisfactorily
    evaluated
    how well the
    company has
    addressed
    these two (2)
    forces in the
    recent past.
    Thoroughly
    chose the two
    (2) that you
    estimate are
    the most
    significant for
    the
    corporation
    you chose.
    Thoroughly
    evaluated
    how well the
    company has
    addressed
    these two (2)
    forces in the
    recent past.
    mind, predict
    what the
    company
    might do to
    improve its
    ability to
    address these
    forces in the
    near future
    Weight: 15%
    the company
    might do to
    improve its
    ability to
    address these
    forces in the
    near future.
    might do to
    improve its
    ability to
    address these
    forces in the
    near future.
    company
    might do to
    improve its
    ability to
    address these
    forces in the
    near future.
    company
    might do to
    improve its
    ability to
    address these
    forces in the
    near future.
    company
    might do to
    improve its
    ability to
    address these
    forces in the
    near future.
  2. Assess the
    external
    threats
    affecting this
    corporation
    and the
    opportunities
    available to
    the
    corporation.
    Give your
    opinions on
    how the
    corporation
    should deal
    with the most
    serious threat
    and the
    greatest
    opportunity.
    Justify your
    answer.
    Weight: 15%
    Did not submit
    or incompletely
    assessed the
    external threats
    affecting this
    corporation and
    the
    opportunities
    available to the
    corporation.
    Did not submit
    or incompletely
    gave your
    opinions on
    how the
    corporation
    should deal
    with the most
    serious threat
    and the
    greatest
    opportunity. Did
    not justify your
    answer.
    Insufficiently
    assessed the
    external
    threats
    affecting this
    corporation
    and the
    opportunities
    available to the
    corporation.
    Insufficiently
    gave your
    opinions on
    how the
    corporation
    should deal
    with the most
    serious threat
    and the
    greatest
    opportunity.
    Insufficiently
    justified your
    answer.
    Partially
    assessed the
    external
    threats
    affecting this
    corporation
    and the
    opportunities
    available to
    the
    corporation.
    Partially gave
    your opinions
    on how the
    corporation
    should deal
    with the most
    serious threat
    and the
    greatest
    opportunity.
    Partially
    justified your
    answer.
    Satisfactorily
    assessed the
    external
    threats
    affecting this
    corporation
    and the
    opportunities
    available to
    the
    corporation.
    Satisfactorily
    gave your
    opinions on
    how the
    corporation
    should deal
    with the most
    serious threat
    and the
    greatest
    opportunity.
    Satisfactorily
    justified your
    answer.
    Thoroughly
    assessed the
    external
    threats
    affecting this
    corporation
    and the
    opportunities
    available to
    the
    corporation.
    Thoroughly
    gave your
    opinions on
    how the
    corporation
    should deal
    with the most
    serious threat
    and the
    greatest
    opportunity.
    Thoroughly
    justified your
    answer.
  3. Give your
    opinion on the
    corporation’s
    greatest
    strengths and
    most
    significant
    weaknesses.
    Choose the
    strategy or
    tactic the
    corporation
    should select
    to take
    maximum
    advantage of
    its strengths,
    and the
    strategy or
    tactic the
    corporation
    should select
    to fix its most
    Did not submit
    or incompletely
    gave your
    opinion on the
    corporation’s
    greatest
    strengths and
    most significant
    weaknesses.
    Did not submit
    or incompletely
    chose the
    strategy or
    tactic the
    corporation
    should select to
    take maximum
    advantage of
    its strengths,
    and the
    strategy or
    tactic the
    corporation
    Insufficiently
    gave your
    opinion on the
    corporation’s
    greatest
    strengths and
    most
    significant
    weaknesses.
    Insufficiently
    chose the
    strategy or
    tactic the
    corporation
    should select
    to take
    maximum
    advantage of
    its strengths,
    and the
    strategy or
    tactic the
    corporation
    Partially gave
    your opinion
    on the
    corporation’s
    greatest
    strengths and
    most
    significant
    weaknesses.
    Partially
    chose the
    strategy or
    tactic the
    corporation
    should select
    to take
    maximum
    advantage of
    its strengths,
    and the
    strategy or
    tactic the
    corporation
    Satisfactorily
    gave your
    opinion on the
    corporation’s
    greatest
    strengths and
    most
    significant
    weaknesses.
    Satisfactorily
    chose the
    strategy or
    tactic the
    corporation
    should select
    to take
    maximum
    advantage of
    its strengths,
    and the
    strategy or
    tactic the
    corporation
    Thoroughly
    gave your
    opinion on the
    corporation’s
    greatest
    strengths and
    most
    significant
    weaknesses.
    Thoroughly
    chose the
    strategy or
    tactic the
    corporation
    should select
    to take
    maximum
    advantage of
    its strengths,
    and the
    strategy or
    tactic the
    corporation
    Weight: 15% not submit or
    incompletely
    justified your
    choices.
    Insufficiently
    justified your
    choices.
    Partially
    justified your
    choices.
    Satisfactorily
    justified your
    choices.
    Thoroughly
    justified your
    choices.
  4. Determine
    the company’s
    resources,
    capabilities,
    and core
    competencies.
    Weight: 15%
    Did not submit
    or incompletely
    determined the
    company’s
    resources,
    capabilities,
    and core
    competencies.
    Insufficiently
    determined the
    company’s
    resources,
    capabilities,
    and core
    competencies.
    Partially
    determined
    the company’s
    resources,
    capabilities,
    and core
    competencies.
    Satisfactorily
    determined
    the company’s
    resources,
    capabilities,
    and core
    competencies.
    Thoroughly
    determined
    the company’s
    resources,
    capabilities,
    and core
    competencies.
  5. 3
    references
    Weight: 5%
    No references
    provided
    Does not meet
    the required
    number of
    references; all
    references
    poor quality
    choices.
    Does not
    meet the
    required
    number of
    references;
    some
    references
    poor quality
    choices.
    Meets number
    of required
    references; all
    references
    high quality
    choices.
    Exceeds
    number of
    required
    references; all
    references
    high quality
    choices.
  6. Clarity,
    writing
    mechanics,
    and formatting
    requirements
    Weight: 10%
    More than 8
    errors present
    7-8 errors
    present
    5-6 errors
    present
    3-4 errors
    present
    0-2 errors
    present

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