I need help creating a thesis and an outline on Urban Entertainment: Trends in Mass Media. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required.
The study focused on providing insights on the impact of television on the culture of the students of Bowie State University, as well as their habits. The methodology that was employed was the use of questionnaires, observation, interviews, and sampling in the collection of data. The questionnaires used were both open and closed-ended type while the sampling procedure entailed faceting the random selection of participants from the study area. The observation technique however was employed with the aim of monitoring the behavior of the selected participants.
After the collection of data, the obtained data were analyzed through qualitative and quantitative methods. The quantitative methods involved the use of statistical models through the use of excel while the qualitative was solely through the descriptive analysis technique.The concept of mass media emanates from mass communication. Mass communication is often used to refer to the transmission of communication to a larger audience or segments of populations. On the other hand, media refers to the channel through which the communication is disseminated (a transmission means).
Therefore mass media entails means or channels of transmission of communication to a wider spectrum of audiences (Peters & Simonson, 2004). The various common channels are radio, TV, newspaper, books, magazines, video games, podcasts, internet blogs, and social media. People react differently to mass communication by sharing ideas about themselves and the realities of the globe (Vilanilam, 2008). The action or reaction towards the shared ideas is often regarded as a culture.According to Liu (2004), culture refers to patterns that are historically transmitted and they usually have meaning embedded in form of symbols.
It is an inherited system of conceptions that are symbolically expressed by channels through which individuals communicate, develop, and perpetuate their ideas or convictions, knowledge, and attitude towards life. On the other hand, entertainment refers to an activity(s) that have the potential of capturing both the attention and interest of individuals or the audience consumed by it.