I need a response to the below Statement:

Understanding the mission statement and vision of the organization is the first step in strategic planning (Taugher Change, 2009). Strategic planning cannot be successful unless everyone understands why the organization exists and its future goals. Following a review of the mission statement, the next step would be to examine data from internal and external sources to obtain an accurate picture of the organization’s current position within its industry (Olsen, 2012). The following step would be to determine where the organization wants to be in the future, and a clear understanding of the vision is required for this step (Olsen, 2012). Organizational-wide strategies with long-term and short-term goals must be developed (Olsen, 2012). The action plan must be clear to all organization members, with predetermined and scheduled review dates to ensure that the goals are met and what is and is not working (Olsen, 2012).

           The case study includes strategic planning elements such as understanding Southwest Airlines’ mission and vision to provide friendly customer service delivered with warmth and smiles at a lower cost than traveling by car on the interstate (Heskett & Sasser, 2013). They also had specific objectives that were reviewed and adjusted as needed. For example, Southwest altered its strategy to achieve maximum utilization of its fleet (Heskett & Sasser, 2013). After selling one of their four planes to stay in business during their first year, they devised a plan to have a 10-minute turnaround time from gate arrival to pushback from the gate (Heskett & Sasser, 2013). Over time, airplanes grew in size and capacity, accommodating more seats and passengers, increasing carriage freight (Heskett & Sasser, 2013). A 10-minute turnaround was no longer feasible; however, Southwest’s turnaround time remains less than its competitors, at around 30 minutes, roughly half of its competitors (Heskett & Sasser, 2013).

Don't use plagiarized sources. Get Your Custom Essay on
I need a response to the below Statement:
Just from $13/Page
Order Essay

Large organizations may face a challenge to ensuring that everyone understands the organization’s mission and vision, especially in larger organizations such as Southwest Airlines. Another challenge that larger organizations may face is reaching an agreement on goals for implementing the idea in the future. Ineffective communication is a challenge in all organizations, but it is exacerbated in larger organizations and affects leaders. To effectively communicate with and engage their team, leaders must have a clear understanding of the plan.

Without team engagement, goals may not be met or may take longer to achieve, threatening the organization’s long-term viability.


Daft, R. (2014). Management. 11th Ed. Cengage Learning. Mason, OH Retrieved from http://gcumedia.com/digital-resources/cengage/2013/management_ebook_11e.php.

Heskett, J. L., & Sasser, W. E., Jr. (2013). Southwest Airlines: In a different world. Boston, MA: Harvard Business School. HBS No.:910-419. Retrieved from: http://gcumedia.com/digital-resources/harvard-business-school-press/2010/southwest- airlines_in-a-different-world_ebook_1e.php

Olsen, E. (2012). Overview of the Strategic Planning Process. Retrieved from https://www.youtube.com/watch?v=sU3FLxnDv_A

Taugher Change Catalyst Consulting. (2009). Strategic and operational planning. Retrieved from http://www.taugher.com/strategic-planning.htm

Calculate your order
Pages (275 words)
Standard price: $0.00
Client Reviews
Our Guarantees
100% Confidentiality
Information about customers is confidential and never disclosed to third parties.
Original Writing
We complete all papers from scratch. You can get a plagiarism report.
Timely Delivery
No missed deadlines – 97% of assignments are completed in time.
Money Back
If you're confident that a writer didn't follow your order details, ask for a refund.

Calculate the price of your order

You will get a personal manager and a discount.
We'll send you the first draft for approval by at
Total price:
Power up Your Academic Success with the
Team of Professionals. We’ve Got Your Back.
Power up Your Study Success with Experts We’ve Got Your Back.
error: Content is protected !!
Live Chat+1(978) 822-0999EmailWhatsApp

Order your essay today and save 20% with the discount code GOODESSAY