following article McDonalds Marketing and Promotional Activities

I will pay for the following article McDonalds Marketing and Promotional Activities. The work is to be 4 pages with three to five sources, with in-text citations and a reference page.

In the United States, McDonald’s is considered responsible for the increasing rate of obesity in the country and is alleged of promoting unhealthy food products and thus it has created a threat for the company. For the effective sustainability of the company, it is essential to adopt an effective marketing strategy that would promote healthy food products as well as the health risks from their consumption (Currie, Vigna, Moretti and Pathania 1-41). McDonald’s is taking steps to enhance its image by promoting healthy foods.

Don't use plagiarized sources. Get Your Custom Essay on
following article McDonalds Marketing and Promotional Activities
Just from $13/Page
Order Essay

DEFINITION OF PROBLEM

McDonald’s is among the largest fast-food companies that operate all over the world having its headquarter in the United States. For the past several years, the company is facing several issues regarding its marketing strategy as well as harmful impacts on the people due to the consumption of their fast food. It has been found through surveys that a higher percentage of obesity all over the world including the United States is caused due to increasing rate of consumption of fast food. This is creating a threat to McDonald’s brand image in the USA. However, McDonald’s is using various marketing strategies to promote its food as healthy.&nbsp.

Obesity is generally a metabolic disorder through which excess fat is accumulated in the body that negatively affects the health condition of an individual, leading to other chronic diseases. The level of obesity is measured with the help of the Body Mass Index (BMI) and an individual in the Western countries is considered obese if his/her BMI exceeds 30 kg/m2. The reason for the increasing rate of obesity in the United States is considered due to the high intake of fast food and less physical activity. However, the government of the United States considered McDonald’s as the main culprit for the increasing rate of obesity in the country and implemented various policies for restricting the marketing activities that would make fool of the people. In the year 2003, two obesity suits were made against the company regarding the promotion of unhealthy fast food products.

Calculate your order
Pages (275 words)
Standard price: $0.00
Client Reviews
4.9
Sitejabber
4.6
Trustpilot
4.8
Our Guarantees
100% Confidentiality
Information about customers is confidential and never disclosed to third parties.
Original Writing
We complete all papers from scratch. You can get a plagiarism report.
Timely Delivery
No missed deadlines – 97% of assignments are completed in time.
Money Back
If you're confident that a writer didn't follow your order details, ask for a refund.

Calculate the price of your order

You will get a personal manager and a discount.
We'll send you the first draft for approval by at
Total price:
$0.00
Power up Your Academic Success with the
Team of Professionals. We’ve Got Your Back.
Power up Your Study Success with Experts We’ve Got Your Back.
error: Content is protected !!
Live Chat+1(978) 822-0999EmailWhatsApp

Order your essay today and save 20% with the discount code GOODESSAY