EII and EAI as Vehicles for Real-Time Data Warehouses

EII and EAI as Vehicles for Real-Time Data Warehouses

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In your Business Intelligence and Analytics: Systems for Decision Support text, read problem 2 on page 130 .

Write and submit a 3–4 page paper responding to case questions a–d on page 130.

Jeet Kumar is the administrator of data warehousing at a big regional bank. He was appointed 5 years ago to implement a data warehouse to support the bank’s CRM business strategy. Using the data warehouse, the bank has been successful in integrating customer information, understanding customer profitability, attracting customers, enhancing customer relationships, and retaining customers. Over the years, the bank’s data warehouse has moved closer to real time by moving to more frequent refreshes of the data warehouse. Now, the bank wants to implement customer self-service and call center applications that require even fresher data than is currently available in the warehouse. Jeet wants some support in considering the possibilities for presenting fresher data. One alternative is to entirely commit to implementing real-time data warehousing. His ETL vendor is prepared to assist him make this change. Nevertheless, Jeet has been informed about EAI and EII technologies and wonders how they might fit into his plans. In particular, he has the following questions: a.What exactly are EAI and EII technologies?b. How are EAI and EII related to ETL? C.How are EAI and EII related to real-time data warehousing? D. Are EAI and EII required, complementary, or alternatives to real-time data warehousing?

As you complete your assignment, be sure your paper meets the following guidelines:

Written communication: Written communication is free of errors that detract from the overall message.

APA formatting: All resources and citations should be formatted according to current APA style and formatting guidelines.

Length: 3–4 typed, double-spaced pages.

Font size and type: 12-point Times New Roman.

Refer to the EII and EAI as Vehicles for Real-Time Data Warehouses Scoring Guide to ensure you meet the evaluation criteria for this assignment. When your paper is complete, submit it in the assignment area.


EII and EAI as Vehicles for Real-Time Data Warehouses Scoring Guide.

Business Intelligence and Analytics: Systems for Decision Support.

Capella University Library.

APA Style and Format.

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