Effective Customer Management
Godsell (2012) identified seven steps to developing a segmented supply chain. Davis (2010) traces Dell Computer’s “Transformative journey†through the process. Please read both articles carefully, then write an essay explaining:• The situation Dell found themselves in before attempting SC segmentation• The extent to which Dell’s experiences can be explained in terms of Godsell’s seven steps.• Which activity at Dell corresponded to each of Godsell’s steps.• What benefits Dell derives from SC segmentation.Feel free to use, as appropriate, other sources related to SC segmentation and Dell.Assignment Expectations• Write a well-constructed essay. Feel free to use tables and bulleted lists, if appropriate.• The readings do not provide specific answers. You will need to “fill in the gaps,†using your understanding of the material presented in the module, and the background sources.• Style and format must comply with the Writing Style Guide. (TUI Guide, n.d.) This is not an English course; however, errors in spelling, grammar and style will be penalized.• Provide citations and references. Use of APA style is encouraged, but not required. Please see the TUI Writing Guide, or visit the Purdue Online Writing Lab (OWL, 2015).• There is no page requirement. Write what you need to write, neither more nor less.References:Caplice, C. (2006). Supply chain fundamentals and segmentation analysis. Retrieved on 21 Feb 2015 from http://ocw.mit.edu/courses/engineering-systems-division/esd-260j-logistics-systems-fall-2006/lecture-notes/lect2.pdf.*Aneesh, P. (2014). Case study on Amazon.com’s supply chain management practices (Slideshare). Retrieved on 6 June 2018 from http://www.slideshare.net/aneeshp1/case-study-on-amazoncoms-supply-chain-management-practices Childerhouse, P., Aitken, J. and Towill, D.R. (2002). Analysis and design of focused demand chains. Journal of Operations Management, Vol. 20 No. 6, pp. 675-89. Retrieved on 6 June 2018 from the Trident Online Library.Davis, M. (2010). Case study for supply chain leaders; Dell’s transformative journey through supply chain segmentation (Gartner: G00208603). Retrieved on 6 June 2018 from http://www.johngattorna.com/documents/Dell_Case_study_for_supply_chain.pdf Godsell, J. (2012). Thriving in a turbulent world: The power of supply chain segmentation. Retrieved on 6 June 2018 from http://www.som.cranfield.ac.uk/som/p17887/Think-Cranfield/2012/August-2012/The-Power-of-Supply-Chain-Segmentation Godsell, J., Diefenbach, T., Clemmow, C., Towill, D. and Christopher, M. (2011). Enabling supply chain segmentation through demand profiling. International Journal of Physical Distribution and Logistics Management, vol. 41, no. 3, pp296-314.
We've got everything to become your favourite writing service
Money back guarantee
Your money is safe. Even if we fail to satisfy your expectations, you can always request a refund and get your money back.
Confidentiality
We don’t share your private information with anyone. What happens on our website stays on our website.
Our service is legit
We provide you with a sample paper on the topic you need, and this kind of academic assistance is perfectly legitimate.
Get a plagiarism-free paper
We check every paper with our plagiarism-detection software, so you get a unique paper written for your particular purposes.
We can help with urgent tasks
Need a paper tomorrow? We can write it even while you’re sleeping. Place an order now and get your paper in 8 hours.
Pay a fair price
Our prices depend on urgency. If you want a cheap essay, place your order in advance. Our prices start from $11 per page.