Drivers of DemandForecast the drivers of demand in the market segments that were identified in Part 1

  1. Drivers of Demand
    • Forecast the drivers of demand in the market segments that were identified in Part 1. Note: These segments may differ from the market segments that are used to develop a marketing strategy.
  2. Macroeconomic Factors
    • Make predictions about how the drivers of demand could change. What macroeconomic factors could cause the drivers to change?
  3. Sensitivity Analysis
    • Conduct sensitivity analyses to understand the most critical assumptions and to gauge risks to the baseline forecasts.
      • What assumptions about your industry must be true for an accurate demand forecast?
      • What items or events could cause your forecasts to change?
  4. Cite all sources in APA format
  5. This should not be more than 5 pages long.

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