Description

This assignment requires students to analyse a case relevant to the changes being experienced in the retail industry as a result of online digital services.

Required Materials

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Mathew, J., Dey, B., & Puri, S. (2018). Brand W: Strategizing for Omni-Channel retail. Ivey Publishing.

Instructions

  • Review readings from unit 1.
  • Thoroughly read the case. It is recommended that you read 2-3 times.
  • Prepare a 5-page report (12-point font, double spaced not including the title page or reference page), that addresses the following questions:
    • Why might an omnichannel strategy be the most appropriate for Brand W? What are the benefits and risks of pursuing this strategy?
    • What are the critical digital and technical capabilities the company needs to consider in its pursuit of an omnichannel strategy?

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