Define and explain the Payback method of project evaluation

(a)  Define and explain the Payback method of project evaluation. Over 50% of chief financial officers surveyed

indicate that their firm uses this method of project evaluation. Discuss the advantage and disadvantages of this method. Use numeric examples to assist your explanations.                                                      

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(b) Define an Efficient Market. What factors would tend to promote efficiency? Outline the implications of market efficiency for (i) Directors and Managers of firms and (ii) Market regulators.     

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